Beauty Store Business - August, 2019

body care

Executive Q&A: Keli Smith

Kaike CEO and founder Keli Smith has a mission: to bring more fun to the natural beauty industry with unique, multiuse solutions.

After studying molecular and cellular biology at the University of Illinois at Urbana-Champaign and marketing at Columbia College of Chicago, businesswoman Keli Smith had an epiphany; she wanted to find a way to make natural products more enjoyable for consumers. “I entered the beauty industry following my own personal journey to live more holistically,” she says.

Executive Spotlight: Aimee Werner

Discover the inspiration behind Whish, a skincare company based on simple, clean ingredients.

You may recognize Whish from last year’s Beauty Pitch finals hosted by Cosmoprof North America, in the established brand category. Now in its 10th year of business, Whish is a high-performance, natural skincare and body-care line created by Aimee Werner. Werner’s inspiration to start her own line of women’s shaving products orginated from a chance encounter with her husband’s shaving cream—a vision that grew into a complete line of quality skincare products. From founding the company with her husband, Jesse, to employing 20 people, Werner talks about the evolution of Whish.

Faith Aromatherapy Tahitian Monoi Collection

This antiaging bath and body collection features an ingredient hailing from the ancient tradition of soaking Tahitian gardenia flowers in coconut oil. This maceration leaves behind an intoxicating fragrance, building collagen and elastin to firm the skin, while creating a barrier against oxidation. Sweet orange essential oil is combined with monoi to create a fragrance reminiscent of orange blossoms that relax the mind and ease tension.

Lavilin Foot Moisturizing Gel

Through a high concentration of balanced, naturally derived ingredients, such as aloe vera, hyaluronic acid and Pine Silvestris extract, this powerful hydration enhancer provides maximum moisture to help soften and elasticize skin, while preventing the formation of cracks and fissures on one's feet. It's perfect for healing and preventing dry, cracked heels in the winter, and keeping feet soft and pretty during sandal season. Call 800.528.4546 or visit www.lavilin.com.

Primal Pit Paste

Primal Pit Paste Jar--Lavendar

This natural deodorant is totally free of harmful aluminum and parabens. It contains organic coconut oil; organic, raw grade A shea butter; non-aluminum baking soda; and organic arrowroot powder. It's available in 2-ounce jars, as well as a stick, in four fragrances: lavender, thyme & lemongrass, orange creamsicle (for kids) and unscented. The brand also offers a natural lip balm, body powder and body whip (lotion). Visit www.primalpitpaste.com.