Beauty Store Business magazine - January, 2020


Women Spend Big on Hair Care

Thirty-two percent of women tried a new haircare product in 2014, according to a recent Beauty by the Numbers report from The Benchmarking Co., a beauty and personal-care research firm.

The study reveals top haircare products and brands, as well as haircare and hair product-buying habits. Its findings were reported as follows:

The top regularly used at-home haircare products include:

99% Shampoo
96% Conditioner
59% Hair Spray

Changes at the Top of Helen of Troy Announced

Changes at the Top of Helen of Troy Announced

Helen of Troy, designer, developer and worldwide marketer of brand-name houseware, healthcare/home environment and personal-care consumer products—including the Hot Tools and Gold 'N Hot brands in the professional-beauty industry and other lines in beauty—announced Jan. 15 that its board of directors has appointed Julien R. Mininberg CEO effective March 1, which is the start of the public company’s new fiscal year.

Hot Tools Fire Flower Salon Dryer

Hot Tools Fire Flower Salon Dryer

This dryer uses ION Technology, a patented technology that maximizes the benefits of ionic airflow by injecting a high-volume of ions into the air stream, depositing them directly onto the hair to produce smooth, silky hair. It also uses far-infrared heat and boasts drying times that are 50% faster than non-ionic dryers. The collection also includes a curling iron and flat iron. Call 800.487.8769 or visit

Caribbean Cheetah Turbo IONIC Dryer

Hot Tools' Caribbean Cheetah Turbo IONIC Dryer

Hot Tools presents its Caribbean Cheetah Turbo IONIC Dryer. It's stylish and equipped with 1,875 watts of power-packed airflow—plus a turbo boost control that increases airflow velocity for faster drying time. Patented Direct Ion Technology increases softness and luminosity while reducing frizz. The blow-dryer features a variable ion dial to adjust ionic output for all hair types, multiple speed and heat settings and a cool-shot button. It comes with a narrow concentrator, a straightening pik and a finger diffuser.