Beauty Store Business magazine - March, 2019

beauty

Influenster Launches On-The-Go Beauty Shopping App

Product discovery and reviews platform Influenster has launched its new and improved mobile app for the iPhone and iPad. The Influenster app is designed to be the on-the-go shopping companion for members to compare products, write instant reviews and discover new products along the way. This mobile upgrade, alongside the unveiling of the brand new look and capabilities of Influenster.com, is set to offer users a seamless, immersive social experience that fully integrates products into their everyday lives.

Women Spend Big on Hair Care

Thirty-two percent of women tried a new haircare product in 2014, according to a recent Beauty by the Numbers report from The Benchmarking Co., a beauty and personal-care research firm.

The study reveals top haircare products and brands, as well as haircare and hair product-buying habits. Its findings were reported as follows:

The top regularly used at-home haircare products include:

99% Shampoo
96% Conditioner
59% Hair Spray