Beauty Store Business magazine - January, 2020

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About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

Too Close For Comfort

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Is it bad for business when too many beauty retailers occupy the same area?

In a diverse suburban community just a stone's throw west of Chicago, general manager of K-Stone Beauty Supply Joe Seok has helped run his family’s ethnic beauty supply and wig emporium in the heart of the Village of Oak Park’s bustling commercial district for more than 20 years.

Birchbox

Birchbox co-founders Katia Beauchamp and Hayley Barna
Oh, what a year it has been for co-founders Katia Beauchamp and Hayley Barna and their unique online-only beauty retailer!

After only one year in business, Birchbox continues to grow by leaps and bounds thanks to a one-of-a-kind business model, two savvy co-owners and an ever-growing team.