Beauty Store Business magazine - March, 2019

beauty store

The Rise of Pop-Up Culture

Beyond the introduction of new products and rebranding, pop-up spaces inject a welcome shot of adrenaline into the once-static retail shopping experience.

The beauty retail industry is in the midst of a continual metamorphosis that took root a few years ago. More interactive merchandising and buying practices, often taking the form of pop-ups, have shaken things up to create an entirely new marketing and shopping trend. As a result, any avid beauty consumer worth her weight in lipstick has her inbox full of invites to pop-ups within beauty stores or gets word of them via Instagram posts about the latest trends and techniques.

Raising the Bar

A strategy built on great service, omnichannel sales and curated, upscale boutiques have positioned Cos Bar as a top destination for luxury beauty.

Today’s cosmetics junkies have endless options to find what they need, but it’s hard to imagine that just over 40 years ago, department stores and drugstores were about the only places to find beauty products. This was a reality for Lily Garfield, the driven, forward-thinking founder and co-chairman of Cos Bar, established in Aspen, Colorado, in 1976. Living in a dry climate at an altitude of 8,000 feet, Garfield recognized a need for quality skin care, which wasn’t accessible. “I saw how fast your skin can age,” she says.

MAC & Bumble and Bumble Open Joint Studio

MAC Cosmetics and Bumble and bumble hair care are binding together to create one unique shopping and beauty experience. Called the MAC & Bumble and bumble Makeup and Hair Studio, this marks the first time that both brands, owned by The Estée Lauder Companies, are coming together under one roof in a new store concept. Half of the studio space will be a salon that provides services in hair and cosmetic application, while the other half is a retail store.

Eastern Buying Conference to Be Held in New Venue

Officials of the Northeast Beauty Rep Association—which has hosted the Eastern Buying Conference and its predecessor, The NEBRA Show, annually since 1982—are excitedly welcoming a new venue this year.

The 2015 manufacturers rep firms' trade show will take place Saturday, April 18, and Sunday, April 19, inside the Garden State Exhibit Center in Somerset, New Jersey.

Setup is Friday, April 17, and the host hotel is the Holiday Inn Somerset.

The show floor is sold out, EBC show manager Patty Paletto has told Beauty Store Business.