Beauty Store Business magazine - January, 2020

beauty products

WetBrush Pro to Sponsor Two Episodes of "The Look: All Stars"

WetBrush Pro has announced its sponsorship of two episodes of "The Look: All Stars" hosted by Tori Spelling with style guru Kim Vo. An upbeat, head-to-toe makeover competition, the show features two teams of beauty and fashion experts performing real-world and aspirational transformations. One team per episode wins a grand prize that includes a VIP vacation package.

Identifying Counterfeits

What you need to know to protect your business from counterfeit beauty products.

When customers come to you for their beauty essentials, they take it for granted that the products you provide will perform as they are supposed to, without any adverse side effects–no one thinks purchasing an eyeliner is risky. When shopping, consumers rely on brand recognition to facilitate their purchases, and trust that if a lipstick has a MAC label, then MAC manufactured it.

Coleman/Harrison Beauty Brand Agents Expands Into the Southwest

Coleman/Harrison Beauty Brand Agents, which debuted last year in the Northeast and Midwest, is now in the Southwest—Texas, Louisiana, Arkansas and Oklahoma.

Industry veteran Steve Simon has joined the manufacturers rep firm as Coleman/Harrison Beauty Brand Agents' Southwest partner. Simon is managing accounts in Texas and Louisiana, where he has more than 25 years of experience. He can be reached at

The Makeup Show Gala LA to Be Held March 18

Along with The Makeup Show LA, which will take place March 19-20 at the California Market Center in downtown Los Angeles, show officials have also slated The Makeup Show Gala LA the evening of March 18 at the Millennium Biltmore Hotel—home of the first Academy Awards ceremony.

It is The Makeup Show's first-ever West Coast gala, and there will be networking opportunities, open-bar drinks, hors d'oeuvres and dancing.