Beauty Collection has opened its 6th store in the Marina Del Rey area of Southern California this summer. The new boutique by the beach features 2,100 square feet of salon and prestige brands, a hair salon and spa services, including facials and waxing. The new location houses about 300 beauty brands, including niche beauty brands and the following:
Beauty Collection's sixth brick-and-mortar site in Southern California will be in Marina del Rey. The grand opening has been set for May 14.
It will be a 2,100-square-foot boutique at 4722 Admiralty Way (90292). The same services (facials, massages, waxing bar, makeovers, etc.) and key beauty brands (with just a very few exceptions) will be offered as the regional salon/spa-store chain's other sites in Manhattan Beach, Corona del Mar/Newport Beach, Malibu, West Hollywood and Calabasas.
Beauty Collection recently opened up shop in Manhattan Beach, California. Beauty Store Business had the pleasure of touring its newest location. See photos from our tour below.
[Images taken by BSB executive editor Marc Birenbaum]
Though Shawn Tavakoli, CEO of Los Angeles-based Beauty Collection, was born into the beauty biz—both of his parents were involved in the industry—he originally became a CPA fresh out of college. But when he finally surrendered to the lure of beauty, he was ready to make a splash. Since opening his first Beauty Collection in 1998, the business has been able to grow to four locations—with another two on the way this year—while keeping customers enthralled through its online and social-media presence, special events and carefully curated product selection.