Beauty Brands

Behind the Brand Name

Behind Beauty Brand Names
16 beauty executives disclose the meanings behind the brand names they created.

Have you ever wondered where the brands you stock got their names? The origin of most names bears a meaningful story. Some names have become so familiar to us that we’ve forgotten that they’re invented words–or that they even have a special significance.

Sephora Will Launch a Clean Beauty Campaign in June

The store will make it easier for consumers to spot over 2,000 clean and natural beauty products, which be labeled with a "Clean at Sephora" sticker.

Sephora is getting a clean beauty makeover with the expansion of Clean at Sephora, which will advocate efficaciousness and transparency of ingredients. The campaign will launch on June 1, aimed at making it easier for consumers to buy items free from mineral oils, phthalates, SLS, SLES, parabens retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and formaldehyde.

beautypress Announces Dates for 2014 Press Events

beautypress

beautypress' Spotlight Day Press Events present an opportunity for brand owners and representatives to meet top beauty editors from print and online publications in New York City.

The 2014 dates are as follows:
May 7—Summer Spotlight Day Press Event
Sept. 24—Fall Spotlight Day Press Event
Nov. 12—Winter Spotlight Day Press Event

The events are slated to host 200 editors from long- and short-lead publications in print and digital media, giving brands ample opportunity to present their collections.

The event options are as follows:

Beauty Brands Are Losing to Teens on YouTube

Pixability data software company YouTube study

A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”