Beauty Store Business magazine - December, 2019

beauty app

Sephora Brings Innovation to Beauty Apps

Innovation in beauty apps keeps on getting better, and Sephora is using it to continue to reach millennials right where they live—on their mobile phones! The beauty retailer has expanded its Sephora Virtual Artist app for Android and iPhone with features that give beauty aficionados nearly innumerable options for eye color shades and styles to aid them in their beauty purchase decisions.

New App Connects Users With Certified Skincare Coach

Skin Authority and the My Skin Authority App are game-changers in how people shop for & experience beauty, as well as how retailers sell skin care. My Skin Authority is marketed as the first free, interactive mobile app that connects people with a certified skincare coach to give them personalized recommendations and guidance at the point of sale, at home or while on the go.