More and more beauty consumers are seeking products that do not use animal derivatives or animal testing. Twenty years ago, these conscious consumers didn’t have much to choose from. Today, you can give them vegan beauty options aplenty. The category now encompasses a multitude of brands offering beauty that is organic, eco-friendly, cruelty-free and more. The growth no doubt has been spurred by widespread awareness and commitment to healthier, more conscious lifestyles. But, as the movement has grown, so too has the variety of views on what constitutes vegan beauty.