Beauty Store Business magazine - December, 2019

beauty

Retailer Ron Robinson Shares Beauty Curation Secrets at L.A. Mart Roundtable

Beauty Store Business attended L.A.Mart's Roundtable Discussion on October 16, featuring Ron Robinson and his executive team from his eponymous legendary L.A. retail store.

With over four decades of accomplishment Ron Robinson himself is revered as an innovator, visionary and renaissance man and is known as the original L.A. independent retailer to create multi-category stores combining fashion, kids, beauty, gift and overall lifestyle products all under one roof.

8.2 % Growth Rate Expected for Anti-Acne Cosmetics Market

New market research from Grand View Research shows the global anti-acne cosmetics market value to reach $3.88 billion by 2026. During that period, this burgeoning market segment is expected to have a CAGR of 8.2 percent.

The growth is attributed, in part, to the high psychological burden associated with acne. In addition, easy availability of anti-acne products through several offline and online shops is also anticipated to be a growth driver.

A few key highlights from the report follow:

Fewer Beauty Brands at Coachella 2019

Festival season has arrived. And perhaps the music festival that started it all, Coachella, will brings scores of beauty-consuming millennials to the desert of Southern California over the next two weeks. While Coachella has been a hotbed for beauty brand pop-ups in years past, 2019 marks the second year of decline in physical spaces designated for brand promotion. According to an online report, well-known brands such as Urban Decay, Too Faced, Kiehl's and Maybelline pulled the plug on VIP events for their influencers last year.

The Rise of Pop-Up Culture

Beyond the introduction of new products and rebranding, pop-up spaces inject a welcome shot of adrenaline into the once-static retail shopping experience.

The beauty retail industry is in the midst of a continual metamorphosis that took root a few years ago. More interactive merchandising and buying practices, often taking the form of pop-ups, have shaken things up to create an entirely new marketing and shopping trend. As a result, any avid beauty consumer worth her weight in lipstick has her inbox full of invites to pop-ups within beauty stores or gets word of them via Instagram posts about the latest trends and techniques.

The Vegan Beauty Movement

What started out decades ago as a small cry has become a movement. Here’s what you need to know to capture the growing number of vegan, beauty-loving consumers.

More and more beauty consumers are seeking products that do not use animal derivatives or animal testing. Twenty years ago, these conscious consumers didn’t have much to choose from. Today, you can give them vegan beauty options aplenty. The category now encompasses a multitude of brands offering beauty that is organic, eco-friendly, cruelty-free and more. The growth no doubt has been spurred by widespread awareness and commitment to healthier, more conscious lifestyles. But, as the movement has grown, so too has the variety of views on what constitutes vegan beauty.