Beauty Store Business magazine - October, 2019


8.2 % Growth Rate Expected for Anti-Acne Cosmetics Market

New market research from Grand View Research shows the global anti-acne cosmetics market value to reach $3.88 billion by 2026. During that period, this burgeoning market segment is expected to have a CAGR of 8.2 percent.

The growth is attributed, in part, to the high psychological burden associated with acne. In addition, easy availability of anti-acne products through several offline and online shops is also anticipated to be a growth driver.

A few key highlights from the report follow:

Fewer Beauty Brands at Coachella 2019

Festival season has arrived. And perhaps the music festival that started it all, Coachella, will brings scores of beauty-consuming millennials to the desert of Southern California over the next two weeks. While Coachella has been a hotbed for beauty brand pop-ups in years past, 2019 marks the second year of decline in physical spaces designated for brand promotion. According to an online report, well-known brands such as Urban Decay, Too Faced, Kiehl's and Maybelline pulled the plug on VIP events for their influencers last year.

The Rise of Pop-Up Culture

Beyond the introduction of new products and rebranding, pop-up spaces inject a welcome shot of adrenaline into the once-static retail shopping experience.

The beauty retail industry is in the midst of a continual metamorphosis that took root a few years ago. More interactive merchandising and buying practices, often taking the form of pop-ups, have shaken things up to create an entirely new marketing and shopping trend. As a result, any avid beauty consumer worth her weight in lipstick has her inbox full of invites to pop-ups within beauty stores or gets word of them via Instagram posts about the latest trends and techniques.

The Vegan Beauty Movement

What started out decades ago as a small cry has become a movement. Here’s what you need to know to capture the growing number of vegan, beauty-loving consumers.

More and more beauty consumers are seeking products that do not use animal derivatives or animal testing. Twenty years ago, these conscious consumers didn’t have much to choose from. Today, you can give them vegan beauty options aplenty. The category now encompasses a multitude of brands offering beauty that is organic, eco-friendly, cruelty-free and more. The growth no doubt has been spurred by widespread awareness and commitment to healthier, more conscious lifestyles. But, as the movement has grown, so too has the variety of views on what constitutes vegan beauty.

Executive Q&A: Mariya Nurislamova

The CEO and cofounder of Scentbird and Deck of Scarlet, Mariya Nurislamova, offers her invaluable insight on what it takes to craft and cultivate a successful business.

Mariya Nurislamova is changing the beauty industry. After becoming the CEO and cofounder of the luxury fragrance subscription service Scentbird in 2014, Nurislamova decided that she wanted to do it all over again. Inspired by the beauty tutorials of today’s YouTubers, she cofounded Deck of Scarlet in 2016, a makeup subscription service that partners with popular influencers to deliver new, unique, limited-edition palettes (that contain a lip liner, eyeliner and lip, eyeshadow and cheek colors) to consumers every two months.