beauty

The Rise of Pop-Up Culture

Beyond the introduction of new products and rebranding, pop-up spaces inject a welcome shot of adrenaline into the once-static retail shopping experience.

The beauty retail industry is in the midst of a continual metamorphosis that took root a few years ago. More interactive merchandising and buying practices, often taking the form of pop-ups, have shaken things up to create an entirely new marketing and shopping trend. As a result, any avid beauty consumer worth her weight in lipstick has her inbox full of invites to pop-ups within beauty stores or gets word of them via Instagram posts about the latest trends and techniques.

The Vegan Beauty Movement

What started out decades ago as a small cry has become a movement. Here’s what you need to know to capture the growing number of vegan, beauty-loving consumers.

More and more beauty consumers are seeking products that do not use animal derivatives or animal testing. Twenty years ago, these conscious consumers didn’t have much to choose from. Today, you can give them vegan beauty options aplenty. The category now encompasses a multitude of brands offering beauty that is organic, eco-friendly, cruelty-free and more. The growth no doubt has been spurred by widespread awareness and commitment to healthier, more conscious lifestyles. But, as the movement has grown, so too has the variety of views on what constitutes vegan beauty.

Executive Q&A: Mariya Nurislamova

The CEO and cofounder of Scentbird and Deck of Scarlet, Mariya Nurislamova, offers her invaluable insight on what it takes to craft and cultivate a successful business.

Mariya Nurislamova is changing the beauty industry. After becoming the CEO and cofounder of the luxury fragrance subscription service Scentbird in 2014, Nurislamova decided that she wanted to do it all over again. Inspired by the beauty tutorials of today’s YouTubers, she cofounded Deck of Scarlet in 2016, a makeup subscription service that partners with popular influencers to deliver new, unique, limited-edition palettes (that contain a lip liner, eyeliner and lip, eyeshadow and cheek colors) to consumers every two months.

BeautyID Awards Submission Deadline Extended!

Thanks to popular demand, the Beauty Innovation & Design (BeautyID) Awards have extended their deadline for entrants to April 16th, 2018. Entries are accepted from designers, suppliers, agencies and brand manufacturers from small and large companies anywhere in the world.

Recognizing innovation in packaging design and material and product formulation, the BeautyID Awards cover all cosmetic categories from hair to nails, skin, color, personal care, fragrance, sustainability and cosmetic contract manufacturing across professional, prestige and mass market segments.

Make Way for Commuter Cosmetics & Active Beauty

Cosmetics are now conforming to the active woman’s lifestyle. Here’s what you need to know.

Chances are, most of your customers are active women on the go. It seems this new movement is truly having its moment in the spotlight. After all, even if your customers are sitting still, they have the world at their fingertips. Beauty in action has multiple meanings, from beauty in transit, when women paint their faces on public transport (minus the fear of being shamed) to beauty designed to hold up no matter what women do–that’s right, we’re talking hot yoga-proof cosmetics. All of this has led up to a new class of high-performance products.