Beauty Store Business magazine - December, 2019

Amazon Can’t Do That

Consumers Will Shop In-Store for the Holidays

Consumers Will Shop In-Store for the Holidays

Consumers love a good deal—but will be drawn to brick and mortars this holiday season for the experience, according to the recently released study “Amazon Can’t Do That: Consumer Desire & the Store of the Future,” published by WD Partners, a customer-experience expert for global retail and food brands.

The study identifies what consumers are looking for in a shopping experience and presents a road map for brick and mortars to beat online-only retailers.