Beauty Store Business magazine - January, 2020

Amazon

Amazon Cracks Down On Fake Customer Reviews

Shoppers depend on product reviews more than ever, and e-commerce company Amazon recognizes that its customers’ purchases weigh heavily on reviews. As a result, the e-tailer has made updates to its customer reviews policy to ensure that its shoppers are experiencing the most authentic product reviews possible.

Amazon has reportedly sued hundreds of people and companies in recent years that provided fake reviews on its site for a fee or purchased them.

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.

BSB’s Top 10 Articles of 2013

BSB’s Top 10 Articles of 2013

The business of beauty was in full swing in 2013 as new beauty products, services and businesses emerged, while changes to longtime beauty businesses persisted in the forms of acquisitions, executive moves and expansions.

While we await all that’s in store for beauty in 2014, why not review the headlines that caught our attention in 2013? Here’s Beauty Store Business’ Top 10 articles of 2013.

10.) PBA: ISSE Midwest "Postponed Indefinitely Starting With The 2013 Event"