Beauty Store Business - August, 2019

Alterna Haircare

Bodybuilding Volume Shampoo and Conditioner

The new Caviar Anti-Aging products from Alterna Haircare create volume and thickness for thin, dry hair. The Bodybuilding Volume Shampoo is a sulfate-free volumizing cleanser that builds thickness and volume while protecting hair color. The Bodybuilding Volume Conditioner adds weightless moisture and thickens the hair from root to tip. For more information, visit www.alternahaircare.com.

Alterna Haircare Announces Katie Holmes as Global Spokesperson and Co-Owner

Alterna Haircare Announces Katie Holmes as Global Spokesperson and Co-Owner

Alterna Haircare has announced its official partnership with actress and entrepreneur Katie Holmes as co-owner and first-ever celebrity spokesperson. “In many ways, Katie is the epitome of the beauty and health-conscious, stylish, discerning consumer we hope to reach,” says Joan Malloy, president/CEO of Alterna Haircare. “We are so fortunate to be able to tap into her perspective—not only creatively, but as a busy professional, mother and woman on the go.”