Okay Pure Naturals Debuts New Babycare Line

Osman Mithavayani, vice president of Xtreme Beauty International (the maker of Okay Pure Naturals), recently spoke with Beauty Store Business's Kim Henderson to discuss the company's new, all-natural, gender-neutral line of baby products. For more information on Okay Pure Naturals, read the October cover story or visit

[Videography and photography by Jason Bennett]

4 Easy Hairstyles from HairUWear

We caught up with HairUWear at Cosmoprof 2017 to view their new fall collection, out this month! Take a look to see Global Marketing Manager Sofia Berman walk us through some easy updos using the new products and how your customers can get the looks themselves at home. For more information, see Beauty Store Business mag's September cover story or visit

[Photo by Jason Bennett]