Beauty Store Business - February, 20019


CoverGirl Receives Leaping Bunny Certification by Cruelty Free International

The cruelty-free movement continues its momentum with beauty giant CoverGirl “leaping” on board. Coty, one of the world’s largest beauty companies, has obtained Leaping Bunny certification by Cruelty Free International for CoverGirl. CoverGirl is now announced the largest makeup brand to be certified, marking an extensive, ethical step forward for the beauty industry in ending animal testing for cosmetics.

Laboratoires Expanscience Acquires Babo Botanicals

French pharmaceutical and dermo-cosmetics company Laboratoires Expanscience has announced its acquisition of plant-based skincare company Babo Botanicals.

Inspired by her search for safe and natural skincare products for her children, Kate Solomon founded Babo Botanicals in 2010 to produce botanically infused skin and hair care for babies, children and adults with sensitive skin.

Madison Reed Uses AR Tech to Offer Online "Try On" Feature

Popular at-home hair color brand Madison Reed has put the capability of self-reinvention into the fingertips of their consumers through the launch of the new “Try On” tool found on their website, With the use of smartphones - or any device with a camera - visitors can virtually try on over 40 Madison Reed hair colors to envision color changes upon themselves while eliminating fear of end results. The tool is designed with a split screen allowing users to switch between their current hair color and the new, virtual shades they select.

New Leadership Appointments at Henkel Pro Beauty North America

Today, Henkel announced two new leadership appointments in its Beauty Care Hair Professional division.

John Fortunato, who most recently served as general manager for Schwarzkopf and Alterna North America, has been named head of Henkel Beauty Care Hair Professional in Canada.

Suzanne Dawson will join Henkel Beauty Care Hair Professional in North America as vice president & general manager for Schwarzkopf Professional US and the Global Alterna Hair Care business, located in Culver City, California.