Beauty Store Business - August, 2019


L'Oreal Creates DTC Personalized Color With Color & Co

L’Oréal's incubated startup partner, Color & Co, is giving leading at-home, customized hair color brand Madison Reed some serious competition. Color & Co is set to launch a new direct-to-consumer solution for personalized hair color. The product was created to solve the discrepancy problem of color failing to match based on what's printed on a box. Also, this new product empowers consumers to color at home, saving the time and expense of going to a salon and paying a colorist to do the job.

Kendall Jenner Co-Creates Teeth Whitening Pen With Moon Oral Care

Kendall Jenner has co-created an oral care product called the Kendall Jenner Teeth Whitening Pen with oral care brand Moon. The on-the-go pen is formulated with carbamide peroxide and light-reflecting pigments to provide immediate brightening and whitening over time. With an appealing vanilla-mint flavor, the antioxidant-rich formulation is crafted with some of Jenner's favorite natural ingredients including calming lavender oil, whitening strawberry extract and honeysuckle flower for its healing benefits.