News

New Online Target Beauty Studio Allows Guests to "Try On" Beauty Products

Target has taken another aggressive move to win over beauty consumers. With more than 1,000 beauty brands, Target has aimed to make online beauty shopping easier giving guests the opportunity to “try on” hundreds of cosmetics and chat via text with Beauty Concierge reps to field questions they may have. The retailer’s new augmented reality beauty experience is called Target Beauty Studio, which is available to use now on Target.com. Target partnered with Perfect Corp’s YouCam Makeup to make the real-time facial mapping technology available online.

Prestige Beauty Sales Up 9 Percent in Q1 2018

According to market research from the NPD Group, sales of prestige beauty products grew 9 percent (to $4.2 billion) in the first quarter of 2018 mostly due to the 14 percent rise in skincare sales (to $1.5 billion). Within skin care, toners/clarifiers rose 19 percent, eye and lip treatments rose 14 percent, face moisturizers rose 11 percent and age specialist products rose 13 percent—compared to the 4 percent decline experienced during the same period last year. The suncare segment experienced even greater growth, with sunscreen and self-tanner sales up 47 and 38 percent, respectively.

Hawaii to Ban Chemical Sunscreens for Coral Reef Protection

Pending gubernatorial approval, effective January 1, 2021, oxybenzone and octinoxate—ingredients found in over 3,500 sunscreens—will be banned in the state of Hawaii. The bill, which is the first of its kind in the U.S. and globally, seeks to protect disappearing coral reefs from the chemicals often found in sunscreen that wash off of skin into the ocean. The bill is now awaiting a signature from Hawaii’s governor, David Ige.

Eastern Buying Conference Merges With Western Buying Conference

An announcement went out on May 8 from Eddie Berger, vice president of BTB Marketing and president of the Eastern Buying Conference (EBC), stating that a decision had been made by the EBC committee to merge its annual conference with the Western Buying Conference (WBC), held each January in Las Vegas, Nevada. The EBC committee is made up of representatives of the seven manufacturing rep groups that host the EBC every spring.