Articles

Success by Design

Jin Choi, graphic-artist-turned-president of Izutech, utilizes his design expertise to develop stylishly sleek, high-performing hair tools.

Jin Choi, president of hair tool manufacturer Izutech, embodies the American Dream. His journey started 31 years ago, when his parents brought him to the United States from Korea as a 10-year-old child. "It was a really windy and cold November stepping out of JFK [airport],” Choi recalls. “With merely $3,000 in their hands and without speaking a word of English, they’ve taught me what hard work is all about.”

Masters of Makeup

Celebrity makeup artists have created some of the most renowned cosmetics lines. Here are four stories of talented entrepreneurs who took their passion for artistry to the next level.

It seems like every week another celebrity launches his or her own cosmetics line–especially on the heels of successes like Rihanna’s Fenty Beauty and Kim Kardashian’s KKW Beauty. But unlike their high-profile clientele, celebrity makeup artists bring something different to the table when formulating products.

Working With Beauty Influencers

Building strong relationships with beauty influencers can increase sales for manufacturers and drive tra c to beauty stores.

Beauty influencers, the makeup mavens of the social media space, are forever changing the way brands reach consumers and deliver content, and they’re doing it one YouTube tutorial and smoky-eye demo at a time. Market research firm Research and Markets predicts the global cosmetics market will hit a staggering $675 billion in sales by 2020, with beauty influencers serving as significant contributors to that growth. Top brands like MAC Cosmetics have successfully partnered with makeup-artists-turned-influencers like Patrick Starrr to launch entirely new makeup lines together.

On a Roll

Handheld facial rollers inspired by centuries-old beauty practices put an extra spa spin onto daily skincare routines.

With increased demand for self-care beauty items, beauty manufacturers are pulling out all the stops to enable consumers to recreate a spa experience at home. Inspired by multistep beauty regimens from South Korea, U.S. companies like NuFace have developed electronic devices for consumers using spa technology. However, a growing number of consumers prefer simplicity and economy. It’s no wonder face rollers, crafted from everything from semi-precious rocks to specialized metals, are having a moment.

The Beauty of Black Friday and Small Business Saturday

Here’s how to prepare for two of the biggest retail events of the year.

The holiday season is undoubtedly the most lucrative for retailers. Last year’s November-December holiday season generated in excess of $691.9 billion, according to the National Retail Federation (NRF). In the end, 2017 saw a 5.5 percent increase in holiday sales compared to the previous year, with online and non-store holiday sales growing 11.5 percent. The overall health, beauty and personal care sector saw a 2.2 percent gain. Many factors led to 2017’s holiday sales growth, such as greater confidence in the economy.