Articles

A Vision of Hope

As Deborah Carver gears up to accept this year’s Spirit of Life Award from City of Hope, she reflects on her bootstrap beginnings and meteoric rise to publishing mogul and beauty industry icon.

Deborah Carver has always been ahead of her time. President and CEO of Creative Age Publications (CAP) in Van Nuys, California, for nearly 50 years, Carver has shepherded it to becoming the only beauty trade publishing company covering every segment of the industry. Witness CAP’s roll call of highly successful publications: NAILPRO, DAYSPA, our very own Beauty Store Business, Beauty Launchpad, MedEsthetics, The Colorist, Nail It!, Eye Lash and MAN.

Cosmoprof North America Success Guide: 7 Tips to Help Maximize Your ROI

With roughly 1,300 exhibitors and an expected 35,000+ visitors, there’s much to do and see at this year’s Cosmoprof North America (CPNA), to be held July 29-31, 2018, at the Mandalay Bay Convention Center in Las Vegas.

Beauty Store Business reached out to Daniela Ciocan, marketing director for CPNA, and Eric Horn, North American show director for the Professional Beauty Association (PBA), to get a few tips for attendees and exhibitors as well as a few trends to look for at beauty’s biggest B2B event in the U.S.

Make Way for J-Beauty

More than a passing fad, here’s how J-beauty is leaving a permanent mark on the industry.

If you have not heard already, J-beauty is most definitely on the rise. Otherwise known as Japanese beauty, Japan has actually been influencing the U.S. beauty industry for decades with longstanding brands like Shiseido, SK-II and Shu Uemura. The second largest beauty market in Asia (behind China), Japan generated more than $25 billion in revenue from personal care products in 2017–with $2.75 billion in beauty exports last year, according to the Japanese Cosmetic Industry Association.

Does Your Store Have Insta-Appeal?

Increase cosmetics sales in your store with a section of products trending on Instagram for Gen Z and millenial consumers.

Millennial and Gen Z consumers differ from the clients of yesteryear because they are constantly inundated with options. They have become more aware of specific products and brands compared to Gen Xers and boomers, who are more likely to turn to retail sales staff for advice.

Executive Q&A: Priyanka Swamy

Helping women all over the world gain confidence with beautiful hair, Perfect Locks cofounder Priyanka Swamy has a passion for giving back.

Born and raised in Bangalore, India, Priyanka Swamy aspired to be a beauty entrepreneur who empowers women across the globe. She achieved this goal by
cofounding the hair extension and wig company Perfect Locks with her husband Gautama in 2007.

Probiotic Power

Introduce your customers to the beauty of beneficial bacteria.

Exfoliating, scrubbing, peeling–these words have become synonymous with morning and evening skincare regimens. It’s often believed that sloughing off the top, outermost layer of skin will unveil softer, baby- smooth freshness that’s hidden just beneath the surface. However, when skin is too squeaky clean, it may actually be working against us. This is because our body is packed with microorganisms that inhabit all of our organs and tissues–including our skin. Think of these organisms as helpful bacteria. There are more than 100 trillion of them and they outnumber our cells by 10:1.