Beauty Store Business magazine - January, 2020


Energize Your Store Offerings with These New 2020 Products

New product launches! Stock your shelves with these new 2020 products!

Bio Ionic: The 3-in-1 Styling Iron features nano ionic MX technology that infuses hydration into the hair with every style from curls and waves to sleek, straight looks.

INOAR: With a formula that combines castor and rosehip oils, the Go Vegan Curls Shampoo, Conditioner and Mask help so en and define curls, adding shine without weighing down hair.

Executive Q&A: Jenefer Palmer, CEO, OSEA

Among the first truly natural skincare lines, OSEA’s founder talks about her Malibu-based company and its non-toxic, seaweed-infused products.

Beauty Store Business first caught up with Jenefer Palmer, founder and president of OSEA skin care, at Cosmoprof North America 2019, where she shared some colorful anecdotes about OSEA’s early days. The company has been around for more than 20 years and is one of the truly organic, totally natural, vegan skincare lines that launched long before it was trendy to be clean.

The Industry Innovator: How Liam Ben-David's Past has Shaped Sutra Beauty

Raised in two different cultures, Sutra Beauty’s CEO Liam Ben-David developed a curious and entrepreneurial mindset from a young age.

Liam Ben-David had an interesting childhood. The son of a diplomat, he was born in a small town in southern Israel, before moving to Los Angeles when he was three years old. “After that, my whole life was spent shuttling back and forth between two worlds,” says the president and CEO of Sutra Beauty, manufacturer of cutting-edge hair styling tools. He went to grade school in Jerusalem, then completed high school in Chicago. These continuous shifts shaped his perspective, providing a unique viewpoint that has been valuable in business.

Product of the Month: SWAY

An all-natural, long-lasting personal care and skincare brand.

With consumers more concerned than ever about the impact of aluminum and parabens on health, SWAY made a name for itself by formulating natural deodorant products without either. SWAY's product formulations naturally neutralize odors by inhibiting bacterial growth with pH-balancing ingredients. More recently, SWAY has stepped into the skincare game to bring clean values to the rest of our bodies with a vast array of creams, serums and more.