Total Makeover

The Lano Company co-owners Miranda and Layne Coggins successfully acquired and revamped Mirabella last year. Learn about their meteoric rise and big plans for growth in 2018.

The best beauty products are born out of necessity. Such was the case for Miranda Coggins, the founder, CEO and co-owner of The Lano Company. “The whole company started because I have chronically chapped lips that would peel and bleed,” she says. When she found a solution, Miranda knew consumers could benefit from her secret weapon, too.

Make Way for Commuter Cosmetics & Active Beauty

Cosmetics are now conforming to the active woman’s lifestyle. Here’s what you need to know.

Chances are, most of your customers are active women on the go. It seems this new movement is truly having its moment in the spotlight. After all, even if your customers are sitting still, they have the world at their fingertips. Beauty in action has multiple meanings, from beauty in transit, when women paint their faces on public transport (minus the fear of being shamed) to beauty designed to hold up no matter what women do–that’s right, we’re talking hot yoga-proof cosmetics. All of this has led up to a new class of high-performance products.

Executive Q&A: Keli Smith

Kaike CEO and founder Keli Smith has a mission: to bring more fun to the natural beauty industry with unique, multiuse solutions.

After studying molecular and cellular biology at the University of Illinois at Urbana-Champaign and marketing at Columbia College of Chicago, businesswoman Keli Smith had an epiphany; she wanted to find a way to make natural products more enjoyable for consumers. “I entered the beauty industry following my own personal journey to live more holistically,” she says.

Plant Power

CBD oil extracted from hemp shines as beauty’s newest wonder ingredient.

Ever since Colorado and Washington became the first states to legalize cannabis for recreational use in 2012, the topic has been hot in the news. Other states soon followed suit, for a total of 29–plus the District of Columbia is now boasting laws that broadly allow for marijuana consumption in some form, which means that once-strict statutes are relaxing as the public’s view on marijuana continues to evolve.

4th Annual Hollywood Beauty Awards Celebrate the Architects of Beauty

The award show put the spotlight on the artists and creators who work behind the scenes with celebrities.

On Sunday, February 25, 2018, the annual Hollywood Beauty Awards (HBAs) took place at the Avalon Hollywood—a black tie gala that benefitted the Helen Woodward Animal Center, a nonprofit, no-kill facility based in San Diego, California. The event honored the talented artists behind the celebrity hair, makeup, photography and styling looks we love, as seen on the silver screen, TV, music videos, on the red carpet and in editorial.

The Personal Touch

Discover what personalization looks like for the new, digitally savvy customer.

From greeting a customer by name–which science shows lights up a different cortex of the brain than hearing the sound of any other word–to presenting products tailor-made to his or her specific taste, it’s hard to overestimate the importance of a personal connection to successful retailing. In fact, research by marketing agency Medallion Retail shows that 46 percent of consumers will buy more from a vendor who personalizes their shopping experience.