Beauty Store Business - February, 20019


The 'Ulta'-mate Experience

Learn Ulta Beauty’s in-store success strategy from three of its top executives.

It’s no secret that Ulta Beauty dominates the specialty retail market for beauty. Founded in 1990, Ulta currently operates 1,163 stores in 50 states, with a full-service salon in every shop. Ninety percent are off-mall locations, and its products range in price points, from affordable drugstore staples to high-end luxury offerings, appealing to consumers of all ages–a comprehensive variety that also helps Ulta differentiate itself from its biggest competitor, LVMH-owned Sephora.

Lighting for Success

Expert tips from these lighting designers and manufacturers can help your customers see your beauty store in a whole new way.

Light: We can’t do without it, but we so often take it for granted. Up until not so long ago, it was simply a bare necessity that made buying and selling possible. But the world of retail lighting is more complex than that–and much more interesting. With lessons from the experts in hand, you can harness the power of light in your store to provoke a visceral reaction that directly impacts consumer-buying behavior.

Face Oils for Every Skin Type

Treat every skin condition, from hyperpigmentation to acne, with these seven must-try facial oils.

Your customers were probably told to wash their faces every night to prevent them from getting oily. It is often the first anti-breakout lesson most of us are taught as teens. We learned to view oil as clean skin’s natural enemy. But beauty rules are seldom black and white, and this story is far more nuanced. Although our bodies produce oil naturally, the amount decreases as we age. And we all know that a dry dermis is prone to wrinkles, fine lines and blemishes.

Executive Q&A: Nannette de Gaspé Beaubien

Combining innovative formulations with efficacious ingredients, Nannette de Gaspé Beaubien created a luxurious antiaging skincare line that’s resonating with consumers.

When you combine technology, high-performing ingredients and proprietary complexes, you get the Nannette de Gaspé antiaging skincare line. The brand’s distinctive, dry-to-the-touch face masks called Techstile Masques aren’t like typical serum-soaked sheet masks; they restore skin using a high concentration of encapsulated active ingredients through a waterless delivery system. The restorative Roller Noir face roller uses micro-needles that allow topical products to penetrate deeper into the skin–and it has benefits when used on its own, too.

Hire Ground

Expert hiring managers provide their tips for finding–and retaining–superior sales associates.

In the realm of beauty retail, a typical sales applicant has long been perceived as a bright-eyed young person madly in love with a given shop or its merchandise. There’s also an assumption that he or she may be there for seasonal work, extra income for college or for store discounts and perks.