Beauty Store Business magazine - March, 2019

Magazine

Features: Multicultural Moguls

The Mixed Chicks want to share an important message: Let your natural curls be defined - not your race.

Pioneers of the "Multicultural Revolution," Mixed Chicks co-founders Kim Etheredge and Wendi Levy want all women to embrace their natural beauty—“whether you’re black, white, Asian, Mediterranean, or any glorious combination of the above” (as their inspirational slogan goes). Today, you can now find their products in well-known national retailers like Target, Walmart, Bed, Bath & Beyond, various beauty-supply chains and even overseas, with their company headquartered in Canoga Park, California.

Features: Give Your Store a Checkup

Business is going great, but don't let that stop you from updating the fundamentals in your store.

Is this the year you finally complete some of those back-burner projects? Perhaps you’ve been meaning to clean out the file cabinets or you’ve wanted to spruce up the employee breakroom. Maybe it’s something more self-serving, but still important, such as getting training for new software or attending a seminar on management, marketing or social media. You probably have lots of tasks that you’ve been meaning to get to, but sales, personnel problems and cost-cutting always seem to take precedence.

Features: Ransomware - It's Out There

Ransomware is as prevalent as ever. Here are tips on how you can protect yourself and your business.

IT security experts warn there's been a spike in the scourge of ransomware—malicious software that freezes up a computer, encrypts all of its data and demands a ransom for the system’s restoration. Since February 2013, more than 600,000 victims worldwide have reportedly been infected with just one variant of the malware CryptoWall, according to an October 2014 report released by Dell.

Features: Back to (Business) School

Business fundamentals can help your beauty business thrive. Here's a refresher course.

As you probably know, the best way to learn about business is to do business. Having successes and making mistakes are the most proven ways to understand core business processes. Unfortunately, business schools struggle with how to provide this kind of application of skills—often focusing on theory instead. However, an attempt is sometimes made to impart these basics to students. And those of us in the real world sometimes need a refresher. If your store has reached a plateau in its operations, consider some of the concepts taught in business schools and apply them to your store.

Makeup Musings: Makeup Education

It's the key today to unlock today's knowledge-thirsty consumers as well as your beauty store's success in this product category.

In a world where knowledge is power, it's not just industry professionals who want to educate themselves about makeup. Lucky for us, we in the beauty business are able to reap the benefits. The staggering amount of knowledge-hungry consumers is growing every day. Not only do hairstylists want to expand on their makeup skills, but everyday women are eager to learn how to choose and apply the correct colors on themselves.