Beauty Store Business magazine - June, 2019

Magazine

Masters of Makeup

Celebrity makeup artists have created some of the most renowned cosmetics lines. Here are four stories of talented entrepreneurs who took their passion for artistry to the next level.

It seems like every week another celebrity launches his or her own cosmetics line–especially on the heels of successes like Rihanna’s Fenty Beauty and Kim Kardashian’s KKW Beauty. But unlike their high-profile clientele, celebrity makeup artists bring something different to the table when formulating products.

Retail Rescue

Lure customers back to your brick and mortar with these outside-the-box strategies that truly resonate with today’s consumers.

In the age of online ordering, retailers have had to become more creative than ever to attract customers into traditional brick-and-mortar stores. With hundreds of storefronts closing from familiar brand names this year–enough to earn media reports of a “retail apocalypse”–corporate giants and independents alike are struggling to stimulate in-store visits. “The recent technological explosion has blindsided retailers,” admits Barbara J. Crowhurst, CEO of Retail Makeover, a retail consulting firm. “Big companies have so many resources to fight back; but independents, not so much.

Make Way for J-Beauty

More than a passing fad, here’s how J-beauty is leaving a permanent mark on the industry.

If you have not heard already, J-beauty is most definitely on the rise. Otherwise known as Japanese beauty, Japan has actually been influencing the U.S. beauty industry for decades with longstanding brands like Shiseido, SK-II and Shu Uemura. The second largest beauty market in Asia (behind China), Japan generated more than $25 billion in revenue from personal care products in 2017–with $2.75 billion in beauty exports last year, according to the Japanese Cosmetic Industry Association.