Beauty Store Business magazine - March, 2019

Magazine

The Beauty Retailer's Guide to the Growing Hispanic Market

Hispanic Market
With a population positioned to comprise one-third of nation by 2060, Hispanic beauty consumers are more important than ever to beauty retailing.

The Hispanic population is the fastest-growing group in the United States, accounting for 56.6 million of the U.S. population, as of 2015. Hispanics are projected to comprise nearly one-third of the nation’s population by 2060, as researched by the United States Census Bureau. When it comes to buying power, the Hispanic market is a notable force. According to consumer-insights agency Nielsen, U.S.-based Hispanics commanded $1.3 trillion in buying power in 2015 and are expected to reach $1.7 trillion by 2020.

There's More in Store

Beauty store
Discover how two of the biggest brick-and-mortar chains in the beauty industry create unique, personalized shopping experiences for their in-store customers.

The world of online shopping is more integral to a business’ success today than ever before. But that doesn’t mean that brick-and-mortar stores will become obsolete anytime soon. For customers, in-person shopping of makeup, skincare and haircare products is a sensory experience that can’t be replicated online. Though good customer service, dazzling displays and testers have always been integral to a brick-and-mortar store’s success, beauty retailers are now offering unique incentives to drive more people into the stores.

If The Hat Fits: How Larisa Love Went From Innovative Stylist To Social Media Sensation

Discover how hair artist Larisa Love went from innovative stylist to social media sensation and CosmoProf brand ambassador.

Having 500,000 loyal followers on Instagram, owning and running a thriving, new salon and serving as CosmoProf’s first brand ambassador, Larisa Love has achieved tremendous success by, quite simply, being herself. Known for her signature chairspinning hair transformation video posts, Love quickly became a highly sought-after hair artist. The eye-catching videos showcase her exquisite talent featuring natural to vibrant hair colors—while always conveying a sense of fun. The combination has mass appeal. It certainly captured the attention of CosmoProf.

How Bridal Hair Stylist Laura Kaszoni Built Her Brand

Through persistence, hard work and a smart social media strategy, Lala’s Updos dominates Instagram with more than 350K followers.

When Laura Kaszoni came to America from Romania in 2006 with her one-year-old daughter, all they brought with them was a small suitcase, $300 and big dreams for the future.

Initially she planned to stay in the U.S. for five years, but success in the beauty industry—fueled by her passion for hair styling—blossomed into a full-time career. “The reason I came to the states was to make sure that my daughter would have the opportunity to build a life in this country in the future. Five years later, I felt at home here and never left,” Laura Kaszoni says.

2017 “Uncommon” Holiday Calendar

Keep these whimsical and traditional holidays on your radar to liven up your store’s promotions all year long!

Back by popular demand, we’ve updated our “uncommon” holiday calendar for 2017. Leverage these lesser-known, playful observances for creative promotions that will enhance your customers’ in-store experience and boosts sales!

FEBRUARY

Cherry Month:
Who knew the month of February was Cherry Month? To give the typical Valentines Day displays a little variety, or simply to start the red-and-pink displays extra early, pull together all cherry-scented products in one place for the ultimate sweet spot.

Speedy Delivery

Built on the American dream and one family’s legacy, rapidly expanding Jinny United offers one-stop shopping to beauty retailers.

Last November, Eddie Jhin, president of Atlanta-based Jinny United, was in Cherry Hill, New Jersey, to receive the keys to the newest warehouse for Jinny Beauty Supply, the company’s flagship multicultural beauty distribution business. While opening this New York-adjacent, 145,000-square-foot facility marks a new level of success, the distributor was already very well-established with more than 1.4 million square feet of warehouse space in 11 cities across the United States.