Beauty Store Business magazine - May, 2019


Success by Design

Jin Choi, graphic-artist-turned-president of Izutech, utilizes his design expertise to develop stylishly sleek, high-performing hair tools.

Jin Choi, president of hair tool manufacturer Izutech, embodies the American Dream. His journey started 31 years ago, when his parents brought him to the United States from Korea as a 10-year-old child. "It was a really windy and cold November stepping out of JFK [airport],” Choi recalls. “With merely $3,000 in their hands and without speaking a word of English, they’ve taught me what hard work is all about.”

Masters of Makeup

Celebrity makeup artists have created some of the most renowned cosmetics lines. Here are four stories of talented entrepreneurs who took their passion for artistry to the next level.

It seems like every week another celebrity launches his or her own cosmetics line–especially on the heels of successes like Rihanna’s Fenty Beauty and Kim Kardashian’s KKW Beauty. But unlike their high-profile clientele, celebrity makeup artists bring something different to the table when formulating products.

Retail Rescue

Lure customers back to your brick and mortar with these outside-the-box strategies that truly resonate with today’s consumers.

In the age of online ordering, retailers have had to become more creative than ever to attract customers into traditional brick-and-mortar stores. With hundreds of storefronts closing from familiar brand names this year–enough to earn media reports of a “retail apocalypse”–corporate giants and independents alike are struggling to stimulate in-store visits. “The recent technological explosion has blindsided retailers,” admits Barbara J. Crowhurst, CEO of Retail Makeover, a retail consulting firm. “Big companies have so many resources to fight back; but independents, not so much.