Beauty Store Business magazine - March, 2019

Magazine

Get the Look: The Pompadour

Everything old is new again. Check out the once-again popular pompadour 2015!

Step 1: Apply pomade evenly through the hair. We like Woody's Quality Grooming Headwax.

Step 2: Use a rattail comb—such as The Cricket Co.'s Rattail Comb from the Ultra Smooth Cutting Comb Collection—to comb hair back and away from the face and evenly distribute the pomade.

Step 3: Part the hair on the preferred side.

Business: Natural Haircare Leader

G. James Guidotti, president and CEO of Giovanni Cosmetics, discusses the ever-growing natural-products category and how to target those hyperaware consumers.

Today, it's difficult to imagine a time when the words "natural" or "organic" seemed to scream "poorly performing" when it came to beauty products. But how the times have changed! And well before everyone was hopping on the all-natural bandwagon, Giovanni Cosmetics (giovannicosmetics.com) was innovating in this very category, making the terms "high-performance" and "all-natural" not only symbiotic, but synonymous.

Beauty: Our NY Now Top 10

Here are our favorite personal-care/wellness products from the last NY NOW. Are you ready for the winter show?

The winter edition of NY NOW, THE MARKET FOR HOME + LIFESTYLE, will take place Jan. 31-Feb. 4, 2015, at New York City's Jacob K. Javits Convention Center in New York City. Specifically, Personal Care + Wellness in LIFESTYLE is set for Feb. 1-4. If you want to offer interesting beauty products, this twice-a-year trade show is a must-attend. Check out nynow.com or call 800.272.SHOW for the latest about the upcoming winter edition.

Scent-Sational Sherri!

Sherri Sebastian, owner of fragrance brand Sebastian Signs, discusses the growing indie perfume movement - and how retailers can tap into the trend.

Sporting a diverse background - forays in chemistry, food and winemaking - Sherri Sebastian always knew she'd find herself steeped in the science of fragrance. She began as a professional perfumer in New York, developing scents for major brands, including Coty and Estée Lauder, but Sebastian eventually recognized the need for fragrances designed to satisfy the growing legions of customers who seek artisan and eco-friendly solutions.