Beauty Store Business magazine - June, 2019

Magazine

Features: You Can Have Affordable Web Video. Really!

Think you can't afford web video with analytics? Think again.

If you're looking for an inexpensive way to add video to your beauty store website - complete with analytics on who's viewing that production - YouTube (youtube.com) has an enticing offer: "We'll do it for free." In a move to remain the "de facto" platform for video on the Web, the company has rolled out a series of free tools that enables any beauty retailer to edit, post, and analyze viewership of a promotional video at absolutely no cost.

Features: How to Get a Better Merchant Account

Think you've already snagged a good merchant account? Here are tips on what to look for when comparing contracts.

Your customers love to pay with credit and debit cards. Unfortunately, merchant account fees can take a hefty slice out of each sales transaction—sometimes to the tune of 3% or more. And that, in turn, can place a costly dent in profits. But the news isn't all bad in the credit card world; for starters, merchant accounts are becoming more economical. "Price compression in the credit card industry has been going on for years," says Paul A. Rianda (riandalaw.com), an Irvine, Califonia-based attorney specializing in the bankcard industry.

Features: Mr. Retail—Shawn Tavakoli of Beauty Collection

With four locations and growing, Beauty Collection is making its mark on the beauty-retail landscape thanks to strong brand partnerships, in-store events and a super-savvy Web presence.

Though Shawn Tavakoli, CEO of Los Angeles-based Beauty Collection, was born into the beauty biz—both of his parents were involved in the industry—he originally became a CPA fresh out of college. But when he finally surrendered to the lure of beauty, he was ready to make a splash. Since opening his first Beauty Collection in 1998, the business has been able to grow to four locations—with another two on the way this year—while keeping customers enthralled through its online and social-media presence, special events and carefully curated product selection.

Columns: Makeup Musings

Capitalize on contouring and highlighting trends - these are surely on your customers' radar these days. Help them choose the right products - and profit!

Editor's note: This new column will cover the latest in the makeup product category so you can sell more cosmetics and cosmetic-related merchandise.

Contouring and highlighting are the biggest trends to hit makeup in 2015 so far. Celebrities from Kim Kardashian to Kerry Washington are all doing it, meaning customers will be asking how they can achieve the looks. There is often a misunderstanding about how to properly define those terms and how to market and merchandise the trends in a beauty store, salon or spa. So, let's discuss it.

Features: The Cloud: Are You Secure

"The Cloud" is touted as an affordable option for storing data. But read your contract carefully so that you're protected.

While untold numbers of beauty retailers are saving money by moving to the cloud, IT experts say these businesses need to ensure their cloud contracts include ironclad security protections or they'll suffer an uncertain future. "After reading in the news how accounts are hacked and sensitive photos of celebrities are sold, anything that uses cloud services can be a real issue," says Kim Snyder, CEO of Overall Beauty. "You need to know how safe your cloud services are going to be.

Features: Shared Success Traits

Want to have the best retail employees? Check out these traits to see if your staff has what it takes to succeed.

It's natural to look at your team and readily pick out your top performers, identify your mediocre ones and, of course, sigh with frustration at your worst associates. Obviously, the best ones are your keepers. They make your managerial life easier and ensure that everything runs smoothly. As for those in the middle, frankly, they're your worker bees. They simply get the job done with at least the minimum requirements of the job. Then there are those low performers. They're the banes of your existence. They sap your energy and your patience.