Beauty Store Business magazine - March, 2019

Magazine

Features: Amp Up Your Beauty Store!

Get your brick and mortar out of its doldrums. Here are nine expert tips to get--and keep--you ahead of the competition.

What kind of start has 2015 been for your store? Are you still doing things the same way you've done them for years or are you ready to make some killer changes? It's time to let go of your old ways and take a different approach. It's easy to get stuck in a rut. It's safe. It's comfortable. Frankly, it's effortless. And as long as your competition is doing the exact same thing, it's okay. But you know they're not. They're making changes--and perhaps some good ones. Therefore, you need to get ahead of the curve. Sometimes all anyone needs is a gentle push in the right direction.

Facial Masks: Truth or Disguise?

Explore the value and legitimacy of this growing skincare niche for your beauty store.

I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family's brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests that I might have to beg to differ.

Here are some of the recent facts about masks that have me thinking.

Tips on Establishing a Bank Line of Credit

Follow these expert tips on establishing a line of credit to tide your business over when you might need it.

There's a big neon sign in every small business owner's office that says "game over" when the checking account gets to zero. A key way to keep playing when those cash-flow shortfalls hit is to establish a bank line of credit for your beauty business.

What is a line of credit? The term "line of credit" is frequently used but often misunderstood in the small business world. Simply put, a line of credit is a type of loan established by a business through a bank that can be drawn upon to fund the firm's cash-flow deficiencies.

Guest Column: Look Before You Leap

Here's what you need to know before you start private labeling beauty products for your business.

Deciding to have your own products on the shelf is a big, exciting step in growing your business. It gives you a presence in the marketplace that sets you off as unique: your own products. Private labeling is a great way to beginning your own brand and building a broader future for your company. There are a few things that are important to manage so that these first steps lead toward success. Some of the steps are obvious, but some of them are not.

Skincare Spotlight: Skincare Devices

Isn't it about time for you to retail this at-home product category? Use this handy reference guide to get started.

Ever since Clarisonic launched its cleansing brushes and was thereafter purchased by L'Oreal, people—as in brands, manufacturers and consumers—have been paying attention to the at-home skincare device category. Beyond the cleansing brush, there are now at-home rejuvenating IPLs (Intense Pulsated Lights); at-home anti-acne devices; at-home hair-removal lasers; and more. How large is this category? And who are the players? Are these devices a fad or a trend?

Beauty & The Law: Lawsuits Against Beauty Store Businesses (Not Our Magazine!)

Check out the latest cases that affect our industry.

Disputes and lawsuits are part of the American way of doing business. You can control when you are the plaintiff bringing a lawsuit, but being sue is usually a major unanticipated and resented disruption. Businesspeople want to know if their companies will be sued so they can anticipate and plan for their resources and expenses, but unfortunately lawyers can't see into the future to know when businesses will find themselves hauled into court as defendants.