Beauty Store Business magazine - March, 2019

Magazine

Manufacturer Reps Share 2019 Business Goals & Beauty Trends!

Leading manufacturer reps discuss their goals and predictions for 2019.

The beauty of the beauty industry is that it’s constantly changing, innovating and evolving. In 2018, everything from glossy lips and rainbow hair to glittery liquid eyeshadows gained momentum. But what exciting trends will we be seeing this year? We spoke to top manufacturer reps for a glimpse into their personal business goals as well as their industry-wide projections for the year.










Will 5G Transform Beauty Retailing?

The 5th generation of wireless technology is poised to dramatically change life and commerce as we know them.

You may not realize it yet, but 5G will fuel tomorrow’s innovations. It’s expected to revolutionize beauty, retailing and every other industry, along with everyday experiences. This next iteration in wireless technology will seamlessly merge our digital and physical worlds, making us far more informed and our lives far more convenient than ever before. It will make commerce more immersive, interactive, intuitive, personalized and expeditious. Plus, it will enhance our understanding of ourselves and streamline our connections to others.

Q&A With Courtney Adeleye, CEO of The Mane Choice

The Mane Choice CEO and founder shares insight into her journey from a rising YouTube star to a multimillion-dollar entrepreneur.

People have envied Courtney Adeleye’s long, luscious locks for years–so she decided to spread the wealth and provide a solution for multicultural consumers to achieve similarly healthy hair at home. In 2013, Adeleye, a registered nurse who started sharing her beauty tips on YouTube, had countless followers request- ing that she sell her homemade deep conditioner. So, she partnered with her husband Wale, a physician, and began developing a line of haircare staples infused with essential nutrients like biotin and vitamins A, B, C, D and E.

Ron Robinson: Retailing Wisdom From a Master

Los Angeles-based retail guru Ron Robinson scores omnichannel success thanks to an uncanny ability to predict trends across categories–and, often, kick-start some of his own.

Ron Robinson has a knack for knowing what’s next. Forty years after launching his brand, he is the owner of two eponymous stores in the Los Angeles area–one on iconic thoroughfare Melrose Avenue and a flagship in coastal enclave Santa Monica–as well as ronrobinson.com. Robinson constantly keeps his finger on the pulse of various categories, including fashion apparel for men, women and children; home accessories; and, of course, beauty. As a result, he has developed a passionate fan base and booming brick-and-mortar success.

Lighting Your Store for Success!

Expert tips from these lighting designers and manufacturers can help your customers see your beauty store in a whole new way.

Light: We can’t do without it, but we so often take it for granted. Up until not so long ago, it was simply a bare necessity that made buying and selling possible. But the world of retail lighting is more complex than that–and much more interesting. With lessons from the experts in hand, you can harness the power of light in your store to provoke a visceral reaction that directly impacts consumer-buying behavior.

Face Oils for Every Skin Type

Treat every skin condition, from hyperpigmentation to acne, with these seven must-try facial oils.

Your customers were probably told to wash their faces every night to prevent them from getting oily. It is often the first anti-breakout lesson most of us are taught as teens. We learned to view oil as clean skin’s natural enemy. But beauty rules are seldom black and white, and this story is far more nuanced. Although our bodies produce oil naturally, the amount decreases as we age. And we all know that a dry dermis is prone to wrinkles, fine lines and blemishes.