Beauty Store Business - February, 20019


Lighting for Success

Expert tips from these lighting designers and manufacturers can help your customers see your beauty store in a whole new way.

Light: We can’t do without it, but we so often take it for granted. Up until not so long ago, it was simply a bare necessity that made buying and selling possible. But the world of retail lighting is more complex than that–and much more interesting. With lessons from the experts in hand, you can harness the power of light in your store to provoke a visceral reaction that directly impacts consumer-buying behavior.

Face Oils for Every Skin Type

Treat every skin condition, from hyperpigmentation to acne, with these seven must-try facial oils.

Your customers were probably told to wash their faces every night to prevent them from getting oily. It is often the first anti-breakout lesson most of us are taught as teens. We learned to view oil as clean skin’s natural enemy. But beauty rules are seldom black and white, and this story is far more nuanced. Although our bodies produce oil naturally, the amount decreases as we age. And we all know that a dry dermis is prone to wrinkles, fine lines and blemishes.

Executive Q&A: Nannette de Gaspé Beaubien

Combining innovative formulations with efficacious ingredients, Nannette de Gaspé Beaubien created a luxurious antiaging skincare line that’s resonating with consumers.

When you combine technology, high-performing ingredients and proprietary complexes, you get the Nannette de Gaspé antiaging skincare line. The brand’s distinctive, dry-to-the-touch face masks called Techstile Masques aren’t like typical serum-soaked sheet masks; they restore skin using a high concentration of encapsulated active ingredients through a waterless delivery system. The restorative Roller Noir face roller uses micro-needles that allow topical products to penetrate deeper into the skin–and it has benefits when used on its own, too.

Hire Ground

Expert hiring managers provide their tips for finding–and retaining–superior sales associates.

In the realm of beauty retail, a typical sales applicant has long been perceived as a bright-eyed young person madly in love with a given shop or its merchandise. There’s also an assumption that he or she may be there for seasonal work, extra income for college or for store discounts and perks.

Beauty Retailing in the Age of Amazon

Smaller beauty retailers are uniquely positioned to leverage and disrupt Amazon’s burgeoning beauty presence.

Amazon has been touted as revolutionizing retailing and shopping. And its impact is real. The multichannel retailer controls close to 5 percent of the total U.S. retail market, both online and offline, according to digital and data research firm eMarketer. It is forecasted to exceed $258 billion in U.S. retail ecommerce sales in 2018–a whopping 30 percent increase over 2017. And eMarketer ranks Amazon No. 1 in ecommerce sales share, as its portion hovers near 50 percent. To put Amazon’s share of the market in perspective, eBay came in second on the list, with just under 7 percent share.

Executive Q&A: Tiila Abbitt of Aether Beauty

Tiila Abbitt merged an eco-conscious, philanthropic mission with her love of natural ingredients to create clean beauty brand Aether Beauty.

When Tiila Abbitt learned that a third of landfill waste comes from personal care products, she knew she had to do something about it. After spending years working in product development for Sephora, Abbitt discovered the ins and outs to formulating products and packaging out of sustainable, clean ingredients and materials. The result of the fruits of her labor is Aether Beauty. Though conventional beauty brands use mirrors and magnets in their packaging, consumers don’t realize that the process to mine magnets takes a huge toll on the environment.