Magazine

Retail Rescue

Lure customers back to your brick and mortar with these outside-the-box strategies that truly resonate with today’s consumers.

In the age of online ordering, retailers have had to become more creative than ever to attract customers into traditional brick-and-mortar stores. With hundreds of storefronts closing from familiar brand names this year–enough to earn media reports of a “retail apocalypse”–corporate giants and independents alike are struggling to stimulate in-store visits. “The recent technological explosion has blindsided retailers,” admits Barbara J. Crowhurst, CEO of Retail Makeover, a retail consulting firm. “Big companies have so many resources to fight back; but independents, not so much.

Make Way for J-Beauty

More than a passing fad, here’s how J-beauty is leaving a permanent mark on the industry.

If you have not heard already, J-beauty is most definitely on the rise. Otherwise known as Japanese beauty, Japan has actually been influencing the U.S. beauty industry for decades with longstanding brands like Shiseido, SK-II and Shu Uemura. The second largest beauty market in Asia (behind China), Japan generated more than $25 billion in revenue from personal care products in 2017–with $2.75 billion in beauty exports last year, according to the Japanese Cosmetic Industry Association.

Get Dusted

The “hippie juice shop” turned wellness trailblazer, Moon Juice taps the power of plant-sourced alchemy for potent edible blends designed to boost beauty from the inside out.

Moon Juice founder Amanda Chantal Bacon had been taking herbs for years when, in 2006, she began seriously studying the power of raw medicinal foods to cope with a longtime hypothyroid condition and various food allergies. Little did she know, she was on the cusp of discovering a wellness niche as powerful as the ingredients she ingested.

Crowdfunding 101

Gain the insight to determine whether crowdfunding may be right for your business venture or expansion.

The Digital Age is transforming the way beauty businesses are launching and expanding their retail ventures, products and services. It used to be that when small businesses needed funding, they would toil through their fundraising efforts via the means and “hoops” required by banks, venture capitalists, angel investors, small business loan providers, family and friends; even draining their savings and retirement funds.