Beauty Store Business magazine - January, 2020

McDonald Named Sephora Americas President/CEO, Suliteanu to Become Kendo Brands CEO

McDonald Named Sephora Americas President/CEO

Sephora Americas has named Calvin McDonald president and CEO effective Jan. 1, 2014. He is succeeding David Suliteanu, who has led Sephora since July 2000 and will now head up Kendo Brands—a separate LVMH entity—as CEO.

“Calvin McDonald has established himself as a visionary and highly talented industry leader at two of Canada’s largest and most important retailers," says Christopher de Lapuente, CEO of Sephora Global and a member of LVMH's executive committee. "We are delighted to welcome him to Sephora Americas. He will focus on building on the extraordinary growth of the business in new and existing markets and continue Sephora’s exceptional track record of industry leadership driven by David Suliteanu.”

McDonald previously served as president and CEO of Sears Canada since 2011, a role he took after spending nearly two decades at Canada’s Loblaw Cos., serving in a variety of senior executive positions. He has developed a reputation as a world-class retailing executive with exceptional creativity in marketing and creating compelling customer experiences rooted in exciting brands and product innovation.

During his tenure at Sears Canada, McDonald was charged with turning around the business, which had lost more than $1 billion in revenue (bringing it to $4.5 billion) and had seen significant gross margin decline. Leading employees across both its retail and direct businesses, he developed a transformation growth plan focused on product, innovation and improving culture. Based on his efforts, the company has reported positive comparable store sales in apparel for three quarters in a row—the first time in more than seven years.

In Suliteanu's new role, he'll lead Kendo Brands in its purpose of creating new beauty brands in partnership with creative leaders and acquiring brands. The Kendo portfolio currently includes brands such as Ole Henriksen, Kat von D, Formula X and Marc Jacobs Beauty, with others in development. Suliteanu started the business several years ago.

During Suliteanu's tenure at Sephora Americas, the brand helped revolutionize the beauty industry in North America by creating an entirely new retail shopping experience. Today, it offers in excess of 200 classic and emerging brands as well as highly trained salespeople (cast members). Suliteanu and his team expanded Sephora’s base of stores in North America to more than 330; opened the Latin American market; led the brand's partnership with JC Penney, now with more than 400 locations; launched Beauty Insider, Sephora’s loyalty program; and implemented state-of-the-art enhancements to Sephora’s award-winning digital strategy.

Both Sephora Americas and Kendo will report to de Lapuente.

[Image courtesy of Sephora]