Beauty Store Business magazine - January, 2020

butter LONDON to Unveil Bespoke Colour Cosmetics Collection Aug. 1 Across the U.S.

butter LONDON to Unveil Bespoke Colour Cosmetics Collection Aug. 1

The hot butter LONDON brand will soon get hotter. The brand continues to expand its product offerings and is launching a collection of Bespoke Colour Cosmetics at ULTA Beauty stores and on nationwide Aug. 1.

“We are an irreverent brand full of contradictions,” says Leslie Freytag, butter LONDON president and CEO. “Known for products that consistently deliver beautiful, fashion-inspired results, this new collection of cosmetics ensures our clients continue to experience the level of quality they have come to expect and in a way that lets them showcase their own individual personality.”

Katie Hughes, the brand's global color ambassador, celebrity makeup artist and manicurist, worked closely with the product-development team. “butter LONDON is all about fashion-driven colour,” adds Hughes. “The shades that you’ll see in this collection are true to the brand in that they’re vibrant, unexpected and on trend, whilst simultaneously maintaining the same quality of paraben- and phalate-free, highly pigmented shades we’re known for.”

The Bespoke Colour Cosmetics collection will include five nail lacquer shades (priced at $15), WINK Mascara in six shades ($20), WINK Cream Eye Shadow in six shades ($18), WINK Eye Pencil in six shades ($18), LIPPY Tinted Balm in six shades ($20) and CHEEKY Cream Blush in four shades ($20).

[Image courtesy of butter LONDON]