Beauty Store Business magazine - January, 2020

Burmax Acquires Product Club

Beauty sundries provider Burmax Co. has acquired Product Club, which specializes in haircolor accessories and education. As part of Product Club's continued growth, Burmax intends to expand its new haircolor accessories division into the company's beauty school network.

"We are very excited to welcome [Product Club president] Eric Polesuk and his team to our company,” said Steven Scheff, president of Burmax Co., which was founded in 1948. “Together, we will expand the brand in one of the hottest growing categories in our industry. Product Club is a natural fit for Burmax. We will leverage our 120,000-square-foot state-of-the-art facility and national distribution network to provide a superior customer experience."

While Product Club's main focus has always been reaching colorists via the store networks and outside sales teams at full-service distributors, the acquisition by Burmax will allow the Product Club brand to gain direct access to the future stylists and colorists of tomorrow through Burmax’s school network, according to Polesuk.

Product Club, which was founded more than 20 years ago by Polesuk, will operate as a separate division within Burmax and will relocate its headquarters from Rockaway, New Jersey, to Holtsville, New York.

Polesuk stated, “Burmax recognized our significant contributions over the past decade with respect to innovation and leadership in a category that had not yet reached its full potential. What began as a glove-and-foil company back in the early '90s has transformed into a company that offers the industry’s most sought-after tools for hair coloring and unsurpassed education. We are experiencing tremendous brand loyalty and growth, and the best is yet to come. I am pleased to join the Burmax family and look forward to continued success.”