Beauty Store Business magazine - January, 2020

BSG and Pravana Strike New Distribution Agreement

Pravana salon professional hair color and care products are going to be more widely available to salon professionals starting in early 2019.

Sally Beauty Holdings Inc. announced today that Beauty Systems Group (BSG), the company’s branch that sells beauty products to salon professionals through its CosmoProf and Armstrong McCall stores, has signed a new distribution agreement with Pravana, the global salon professional hair color and care brand owned by the German corporation Henkel AG & Company.

This new distribution agreement will allow BSG to offer the Pravana brand in its CosmoProf and Armstrong professional beauty stores throughout the United States.

“We are excited to partner with such a prestigious brand that is known by stylists in the professional channel as a leader in hair color and care,” said Chad Selvidge, senior vice president and chief merchandising officer at Sally Beauty Holdings. “Pravana is a brand that has always delivered tremendous innovation and creativity to the salon industry.”

“Pravana is a great brand, and this partnership will further enhance our hair color and care portfolio, which will expand our ability to support our stylists,” added Mark Spinks, president of Beauty Systems Group. “The Beauty Systems Group team looks forward to extending the Pravana brand to our community of stylists, especially with its wide range of vivid colors.”

Sally Beauty Holdings Inc. is an international specialty retailer and distributor of professional beauty supplies. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,170 stores, including 184 franchised units, and has operations throughout the U.S., Puerto Rico, Canada, Mexico, Chile, Peru, the U.K., Ireland, Belgium, France, the Netherlands, Spain and Germany.

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