Beauty Store Business magazine - January, 2020

Bright Ideas

Beauty Perfection, known for wowing the haircolor world with its Sparks line of electric hues, is growing to encompass hair care for curly girls.

A few years ago, a group of partners spotted an untapped opportunity in the beauty industry: bright haircolor shades for retail. With nine eye-popping dyes, the Sparks line from Beauty Perfection proved an immediate hit among stylists and consumers alike; but the company soon sought its next big launch. This year, it has expanded to offer haircare products specifically formulated for those vibrant hues, and is branching out this July with a new brand, Curl Girl, to cover the growing need for textured hair care.

Beauty Store Business recently got the scoop on what the fast-growing company has in store for 2015. Bethany Crellin, vice president of marketing, and Joe Magnano, national sales manager, for Los Angeles-based Beauty Perfection seem to know one thing for sure: the future looks bright.

Continue reading this story in Beauty Store Business' May digital edition.

[Image: Armando Sanchez]