Beauty Store Business magazine - January, 2020


New Innovations in the Heat-Appliances Category

New hair appliance innovations support healthier strands while delivering customized looks.

Hair appliances are generating more buzz than ever before. From oil-in used elements to ergonomic designs, they’re offering consumers more looks, faster styling, healthier strands and a surplus of options. “I feel like for the longest time, the general thought was that innovation in the world of tools had plateaued. But that is most definitely not the trend here in 2019, and in 2020 even more so,” says Liam Ben-David, founder and CEO of Sutra Beauty. Ben-David lauds infrared technology as one of the most innovative features in hair appliances today.

StyleCraft PeeWee 1200

StyleCraft's PeeWee 1200 is a portable, foldable, dual-voltage, 1,000-watt blowdryer that uses Tri-Plex Fusion technology to protect and condition the hair for smoother, softer, frizz-free, luminous locks. It's lightweight, features a 7-foot cord and comes in a easy-to-pack travel bag as well as an attachment nozzle and diffuser. Available in black or white.

SRP: $59.95

For more information, visit

Elchim 8th Sense Dryer

The Elchim 8th Sense Dryer allows hairstylists to customize their blowouts because it works on all hair types and offers 36 heat and speed settings—for thick or thin, fragile or damaged locks. The digital dryer also styles hair and features an electronic accelerator that regulates temperature and airflow. Use it to create classic bobs, Boho waves and so much more!

SRP: $299

For more information, visit

Olivia Garden Ceramic + Ion Professional Hair Dryer

Olivia Garden's lightweight, ergonomic Ceramic + Ion Professional Hair Dryer uses a powerful professional motor and ceramic technology to deliver faster drying times. The hair dryer also uses an advanced ionic generator that reduces frizz, prevents heat damage and boosts shine for silkier, smoother locks. Featuring two speeds, two interchangeable nozzles and three heat settings, professionals and consumers alike will want this dryer in their beauty arsenals.

SRP: $159 (salon price $99)