Beauty Store Business magazine - January, 2020

manyeshab's blog

Don’t Make ’Em Wait

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I hate to wait in line. And, I imagine you might too. How much of an impact do you think this modern-day shopping temperament has on your business?

A recent survey commissioned by Great Clips Online Check-in reveals that customers are wholly displeased with waiting even 10 minutes in a retail outlet.

The chain salon recently launched a timesaving online check-in system for customers and surveyed consumers about their experiences with waiting as part of a campaign to introduce the online check-in app.

Use Your Online Shipping Policy as the Hook

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Need an edge over the competition? Offer free online shipping. Better yet, provide a no-hassle return/exchange policy for your online business, and you’re sure to win over shoppers, according to the recently released “Online Shopping Customer Experience Study.” The report—a collaboration between comScore, which measures the digital world and provides digital-marketing intelligence globally, and shipping and business-solutions leader UPS—explores the world of returned items and customer shipping-service preferences.

Apps Bring Customers Back

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Looking for a way to draw in repeat business? You may want to consider creating your own store app.

ABI Research’s December 2011 survey, “Mobile Shopping and the Mobile Wallet,” revealed the following about its respondents who had downloaded a retailer-branded app:

  • 45.8% visit the store more often
  • 40.4% buy more of the store/brand’s products and services
  • 35.8% tell a friend about their store shopping experience
  • 30.8% encourage friends to visit the store

New Era Calls for New Tactic

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A new report from the Retail Industry Leaders Association in collaboration with Auburn University, and including sponsorship from global management, technology services and outsourcing company Accenture, highlights a chief concern in the retail sector—managing the burgeoning multichannel-retailing reality.

Daily Deals Are a Go

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Daily deals provide value for merchants according to new study by customer-exper

No one was certain exactly how business profits—and benefits—would play out in the daily-deals category that launched onto the ecommerce scene a couple of years ago, but it now seems that the benefits are becoming clearer.

New research by customer-experience analytics firm ForeSee shows that daily-deal sites are certainly attracting new customers and inspiring customer loyalty.

Mobile-Centric Merchandising Emerges

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Have you picked up your smartphone to check the availability, deals and prices of products available in your store, yet sold elsewhere? Well, it’s likely that many of your customers have, and even more are expected to in the near future, according to two recent studies.

Here are some stats to help put technology-integrative shopping in perspective for you.

Research from Perception Research Services International, which specializes in shopper research, reveals that:
• 83% of smartphone owners use their devices while shopping