Beauty Store Business magazine - January, 2020


Oh, what a year it has been for co-founders Katia Beauchamp and Hayley Barna and their unique online-only beauty retailer!
Birchbox co-founders Katia Beauchamp and Hayley Barna

After only one year in business, Birchbox continues to grow by leaps and bounds thanks to a one-of-a-kind business model, two savvy co-owners and an ever-growing team.

Is it possible for a brand-new online beauty retailer to grow from four employees to 45 in the span of one year? What about building a Facebook community of more than 50,000 and attracting more than 15,000 followers on Twitter? Growth like that seems almost impossible in such a short amount of time. However, when a company is able to bring something unique to the marketplace, you start to see some truth in that old “Build it and they will come” stuff.

Co-founded in September of 2010 by Harvard Business School classmates Katia Beauchamp and Hayley Barna, New York City-based Birchbox marries editorial content, product sampling and full-size product retailing.

Recently, Beauty Store Business sat down with Beauchamp and Barna to find out how their interesting business model works, what factors have aided in their company’s phenomenal growth and the important place Birchbox now holds in the prestige-beauty sector as well its future in the entire beauty industry.

[Photo by Armando Sanchez]