Total revenues for all salon-industry services—hair, skin and nails—plus salon retail grew at a respectable 3.1%, according to the new 2014 Professional Salon Industry Haircare Study from Professional Consultants & Resources, a leading salon-industry strategic-consulting and data-source company.
The total U.S. salon haircare market segment (services and retail) registered $67.02 billion, representing growth of 3.2%. There are nearly 303,000 salons and barbershops in the United States that use and sell salon haircare products.
“The state of our salon industry is now in a growth mode and evolving,” said Cyrus Bulsara, president of Professional Consultants & Resources. “Major macroeconomic issues affecting the salon industry, such as lower disposable incomes, unemployment, government regulations slowing expansion and wage/job uncertainty are abating. Product sales of shampoos, conditioners, hair sprays, hairstyling products and specialty [haircare] products are up but still impacted by the dynamic shift toward chair and suite rentals, which do not retail effectively. Consequently, product sales at mega salon stores are up and diversion goes on to fulfill demand.”
Hair coloring is the all-important “anchor “service at most salons and brings in clients for all other services, such as cuts, styles, straightening etc., according to Bulsara.
Haircoloring services are up nearly 4% due to a graying population and huge new demands for fashion hair color, including blonding, highlights, duo-lights, balayage, ombré/sombre, vibrants/vivids and pastels. Keratin-straightening services grew at around 3.5%. Cutting and styling services grew at 2.5% as client visit frequencies increased.
[Image courtesy of Professional Consultants & Resources]