Beauty Store Business magazine - January, 2020

Beth Vonville, New VP of Sales for Keratin Complex

Beth Vonville will join professional keratin-based haircare and color brand Keratin Complex as vice president of sales, effective November 11, 2019.

Vonville brings more than 20 years salon industry experience working both manufacturing and distribution channels to the role. Previously, she served as the senior director of domestic sales at Brazilian Professionals, whose brands include Brazilian Blow Out and Brazilian Bond Builder. During her eight-year tenure at the company, Beth transformed the business, developing and leveraging strategic education initiatives to drive sales and expansion. Vonville’s leadership qualities, insights and unique ability to develop innovative sales and education programs have translated to better brand performance at all her previous posts.

In her new role, Vonville will be responsible for oversight of all aspects of Keratin Complex’s domestic sales and education programs.

“It is an honor to join Keratin Complex at a time where there is so much excitement about the brand, particularly with the recent launch of KCMAX. Keratin Complex is synonymous with excellence, and I am impressed with its ability to provide a complete, full-service ‘keratin experience.’ Keratin Complex has always delivered superior healthy, strong, smooth hair results to salons, stylists, and of course their clients across the globe," said Vonville.

Keratin Complex president, Noah LeFevre, commented, “Beth has a proven track record of success in our core space that will pay both immediate and long-term dividends. I have complete confidence that Beth’s strategic vision will assist us in continuing the growth we have experienced over the course of the last couple of years.”

Photo courtesy of Keratin Complex.