beautypress' Spotlight Day Press Events present an opportunity for brand owners and representatives to meet top beauty editors from print and online publications in New York City.
The 2014 dates are as follows:
May 7—Summer Spotlight Day Press Event
Sept. 24—Fall Spotlight Day Press Event
Nov. 12—Winter Spotlight Day Press Event
The events are slated to host 200 editors from long- and short-lead publications in print and digital media, giving brands ample opportunity to present their collections.
The event options are as follows:
Basic ($2,499): This option includes event space and BASIC Press Release Package on beautypress (one press release, two product images, one newswire to 2,400 beauty editors and six months online storage; with the option to pay an extra $100 for 12 months storage). The package also includes management of location, catering, organization, event promotion, personal invitation to more than 700 beauty editors, an event summary and media list with contact details of all media confirmed to the event.
Premium ($2,899): This option includes event space, PREMIUM Press Release Package on beauty press (one press release, six product images, one newswire to 2,400 beauty editors, one press release
update and 12 months online storage), as well as location, catering, organization, event promotion, personal invitation to more than 700 beauty editors, an event summary and media list with
contact details of all media confirmed to the event.
Gift Bag Participation Offer ($699): This option features a six-month press room package (a $299 value), including one press release, two high- and low-resolution images and one newswire to 2,400 beauty editors. In addition, it allows for products in the gift bags (200 pieces required), brand inclusion on the event-participation list and a logo on the event invitation, as well as provides a list of participating editors, and for packing and transporting of all gift bags.
Brands that have attended Spotlight Day Press Events in the past include Memoire Liquide, OPI, Essie and Fake Bake. Past participating publications have included our sister publication, Beauty Launchpad, as well as Allure, ELLE, Essence, Glamour, InStyle, NewBeauty and Vogue.