Beauty Store Business magazine - December, 2019

BeautyKind.us Merges Beauty Shopping, Philanthropy

A new beauty platform has emerged allowing consumers to shop for beauty products and donate 5% of the purchase price of each product to a cause of their choice, all at the same time, through BeautyKind.us. The newly launched ecommerce site offers customers prestige makeup, skin care, fragrances, hair and nail products.

“We created BeautyKind.us to be more charitable and more rewarding than anything in the category,” said Hil Davis, co-founder of BeautyKind. “At its core, BeautyKind represents three things: the most rewarding way to buy beauty products in the industry, an effortless and viral fund-raising platform, and a business model that empowers consumers, communities and influencers. BeautyKind.us aims to reshape how consumers shop for brands in the 21st century.”

The new site also offers a loyalty program in which up to 5% of every purchase will be given back to consumers in the form of “Beauty Points” as a reward for buying and sharing within their social community. The unique loyalty program gives back to the consumer every time they shop or refer friends, as well as when their friends make purchases. On the site consumers will be encouraged to develop their own cause circle through a "Share" option that generates a personalized link that they can distribute via a personal email or on their social-media platforms. Consumers choose how to redeem their Beauty Points, which can be redeemed for additional donations, products, samples, expedited shipping and as a debit card to spend as they wish.

The cause-focused ecommerce site has partnered with one of the entertainment industry’s biggest power brokers, Scooter Braun, founder of SB Projects. Braun will serve as a strategic consultant, procuring influential ambassadors as well as facilitating partnerships for the site. "At SB Projects we are extremely passionate about giving back and infusing philanthropic initiatives into everything we do,” said Braun. "By partnering with BeautyKind, we can create ‘everyday philanthropists’ who give back while shopping for the products they're already using every day.”

Powered by “we-commerce,” BeautyKind.us is marketed as the first beauty website that will unite consumers, beauty brands, influencers and causes to create a shift in how businesses deliver both emotional and physical brand benefits.

[Image courtesy of BeautyKind.us]