beautyblender

Industry Experts Unite for CEW's West Coast Event

Three color cosmetic innovators discussed the category's growth at the event on November 9th.

On November 9 at the historic Jonathan Club in downtown Los Angeles, CEW’s West Coast chapter held Beauty’s Color Quake—a panel discussion about the factors that have fueled the recent boom in color cosmetics lead by WWD’s Marcy Medina. The event brought together speakers Rea Ann Silva, the president and owner of Rea.Deeming Beauty Inc.

The Original Beautyblender BlenderCleanser Solid

This fragrance-free cleanser will prolong the life of your customers' Beautyblenders, brushes and makeup sponges. It removes makeup residue, germs, excess product, dirt and oil from sponges and brushes, enabling clean makeup application after each wash. Equipped with a textured, pink silicone pad to gently bounce a Beautyblender or to swirl brushes against to help the cleanser penetrate for deep cleaning action. It's quick, easy and effective!

SRP: $16

Beauty and the Blender

Learn how Beautyblender founder Rea Ann Silva created a knockout product that stands out among the competition by blending in.

Working as a professional makeup artist to the stars, Rea Ann Silva learned all the tricks of the trade. She mastered cutting up and wetting sponges to seamlessly apply creams and powders. Applying artist secrets and conceptualizing them into product with mass appeal in 2002 led to the creation of the original Beautyblender—and later the establishment of a whole new beauty category.