Beauty Store Business magazine - November, 2019

Beauty Vloggers to Broadcast From CPNA

Cosmoprof North America 2014—scheduled for July 13-15 at the Mandalay Bay Convention Center in Las Vegas—will host prominent beauty vloggers, broadcasting live from the show; and feature a Q&A session with the bloggers, which will be moderated by Beauty Store Business executive editor Marc Birenbaum.

The Beaut-E Zone featured vloggers have a combined reach of more than 4 million consumers. Each will be present daily in their dedicated section to meet with exhibitors and attendees.

The 2014 vloggers include:
Cassandra Bankson of DiamondsandHeels14.com—Bankson is a model, entrepreneur and online media personality. Taking to YouTube as a beauty guru under the user name "Diamondsandheels14," she creates YouTube videos to help others with makeup, acne and other aspects of happy and healthy living.

Jennifer Chan of TheFabulousFile.com—Chan is a fashion and beauty editor, blogger, celebrity style expert and on-air host who has worked for leading media outlets, including E! Online, InStyle.com, Elle.com, Fashionista.com, The Daily, BET, JustLuxe, Real Simple and WWD. As the senior fashion Editor for E! Online, Chan launched “The Trend,” a new celebrity fashion, beauty and lifestyle platform for the network, which was later transfomed into "The Fabulist" TV show on E!.

Dawn McCoy of BeautyFrosting.com—McCoy is the founder and editor of BeautyFrosting, a featured columnist for Giuliana Rancic's FabFitFun, weekly Beauty Beat correspondent on "The Moll Anderson Show" on iHeartRadio and recurring beauty expert on "The Glam Squad" on Hallmark Home & Family. A former makeup artist for Trish McEvoy, Bobbi Brown and Giorgio Armani and a former personal shopper for Barbra Streisand, she lives in the world of beauty and luxury lifestyle. She writes about those loves of beauty, baking, home decor, fashion, lifestyle, food, wine and more.

Tati Westbrook of YouTube.com/GlamLifeGuru—Westbrook is a one-woman show on YouTube, where she produces, films and edits product reviews, vlogs and tutorials six days per week for her channel “GlamLifeGuru,” and every Sunday for Allure magazine. Her YouTube channel receives 3 million views per month and was recently recognized as a Top 40 Beauty channel in the world within the Google preferred beauty lineup for advertisers.

Susan Yara of MixedMakeup.com—Yara is the founder of Mixed Makeup, a women's lifestyle YouTube channel. Formerly NewBeauty magazine's editorial video and interactive director, she produced and hosted videos featuring top beauty industry experts and products, while overseeing editorial content and social-media strategy for NewBeauty.com. She has worked as a beauty reporter and producer for PopSugarTV and as an editor at Totalbeauty.com.

The Q&A session with the Beaut-E Zone vloggers will take place Monday, July 14 from 11 a.m.-noon. The session is complimentary and open to all show attendees.

[Image: Cosmoprof North America]