Beauty Store Business magazine - January, 2020

Beauty Holiday Shopping Season

Beauty Sales Will Increase This Holiday, NPD Group Predicts

According to the NPD Group, U.S. prestige beauty’s sales performance during the holiday season will be the opposite of how the market performed in the first nine months of the year. With the holiday products in stores, the weather getting colder and Cyber Monday landing in December, consumers are getting into the gift buying holiday spirit.