Beauty Store Business magazine - July, 2019

Beauty Competition Series "The Look: All Stars" Premieres July 23

The one-hour reality competition will feature beauty and fashion experts and influencers showcasing the latest trends.

You and your customers can now keep up with the latest beauty trends, learn new techniques and watch social media influencers from the beauty and fashion worlds with The Look: All Stars. Hosted by actress Tori Spelling and style guru Kim Vo, the series is a one-hour makeup competition that pits two teams of beauty and fashion experts against each other in two timed, themed challenges to create inspirational, head-to-toe beauty transformations. The Look's judges and special guests are recognizable names from the beauty, fashion and entertainment industries. The winner of each episode will receive a grand prize that includes a VIP vacation package from Westgate Resorts. The Look, which airs Sunday nights starting June 24 on Sinclair Broadcast Group’s CW and MyNetwork affiliates, aims to make the latest and greatest in beauty and fashion trends and techniques accessible to viewers. The show's experts will also provide how-to's so viewers can recreate the looks at home.

Several beauty products and industry partners will be featured throughout the show, including American Crew, Chi, Conair Professional, Olaplex, Rusk, Schwarzkopf, WetBrush, Paul Mitchell and the Professional Beauty Association. Marketing director for Cosmprof, Daniela Ciocan, is one of the show's executive producers.

Rida Khan, head of fashion, beauty and lifestyle programming at Sinclair says, "I've been in the fashion, beauty and media landscape for quite some time, and I have not seen anyone come up with such a great concept before—one that really fills the needs of working on all elements of 'style,' bringing them together so well. Casting best-in-class competitors and carefully chosen celebrities, top social influencers and stars of the beauty world, I am very excited to be leading this project at Sinclair, and looking forward to seeing it come to life with our partner, DreamVenture Productions."

Viewers watching at home can engage with the show in real time using the 360-degree, augmented reality app Perfect365—which will allow people to "try on" various looks achieved by the artists on the show. Fans of the show can also participate in giveaways promoted on the The Look's social media channels, as well as take advantage of makeup tutorials, beauty recipes and special product promotions.

For more information, visit