Beauty Store Business magazine - June, 2019

augmented reality

AR for Your Store

Augmented reality apps are changing the face of beauty retail. Here’s how to use this exciting technology to revolutionize the in-store shopping experience.

Makeup tester and drugstore aisles that prompt customers to “try before you buy” are primed to become extinct. For the independent beauty retailer, this prospect may be hard to imagine. However, this new reality, which is no longer “virtual,” is changing retail as we know it.

New Online Target Beauty Studio Allows Guests to "Try On" Beauty Products

Target has taken another aggressive move to win over beauty consumers. With more than 1,000 beauty brands, Target has aimed to make online beauty shopping easier giving guests the opportunity to “try on” hundreds of cosmetics and chat via text with Beauty Concierge reps to field questions they may have. The retailer’s new augmented reality beauty experience is called Target Beauty Studio, which is available to use now on Target.com. Target partnered with Perfect Corp’s YouCam Makeup to make the real-time facial mapping technology available online.

L’Oréal Acquires Tech Brand ModiFace

For more than 100 years, L’Oréal has asserted itself as a modern, trailblazing brand. Now, with the acquisition of Canadian augmented reality (AR) and artificial intelligence (AI) brand ModiFace, L’Oréal continues its trend of pivoting when faced with ever-changing market desires. ModiFace’s presence is expected to assist L’Oréal’s digital acceleration strategy, which strives to provide its 34 international brands with continuously innovative customer service- and beauty-oriented technologies.

UX and the Future of Beauty Retailing

UX, augmented reality, user experience, digital marketing, apps
Cutting-edge technologies that provide an enhanced customer experience.

Imagine a beauty store where customers are greeted by a robot that offers to direct them to specific products and answers their detailed questions. Imagine an online beauty store where customers have no need to go in-store to test products because its augmented- reality system allows them to test products without leaving the comfort of their home. And so they digitally try on and then purchase their products, confident that they will complement their skin tone.