Beauty Store Business magazine - June, 2019

Articles

Antiaging. What does it mean? Many argue that we should banish the term altogether. Yet, the word is still often used in marketing, and consumers are drawn to skincare products meant for achieving more youthful-looking...

With increased demand for self-care beauty items, beauty manufacturers are pulling out all the stops to enable consumers to recreate a spa experience at home. Inspired by multistep beauty regimens from South Korea, U.S....

The holiday season is undoubtedly the most lucrative for retailers. Last year’s November-December holiday season generated in excess of $691.9 billion, according to the National Retail...

It’s only natural for you to place a great deal of trust in your employees. That’s as it should be–but it’s important to keep your guard up. Unfortunately, employee theft is a growing national problem, and our economy isn...

The “no-makeup makeup look” has become popular as consumers ditch full-face glam for a more natural approach. But, finding makeup with skin-enhancing properties is challenging. Veil...

Makeup tester and drugstore aisles that prompt customers to “try before you buy” are primed to become extinct. For the independent beauty retailer, this prospect may be hard to imagine. However, this new reality, which is...