Beauty Store Business magazine - May, 2019

Articles

The “no-makeup makeup look” has become popular as consumers ditch full-face glam for a more natural approach. But, finding makeup with skin-enhancing properties is challenging. Veil...

Makeup tester and drugstore aisles that prompt customers to “try before you buy” are primed to become extinct. For the independent beauty retailer, this prospect may be hard to imagine. However, this new reality, which is...

Five years ago, when Jeffrey Davidson first signed on as a part-time consultant for a company then called “J&D Brush Co.,” in Hauppauge, New York, he had no idea that his career would take a whole new direction. Under...

Behind Beauty Brand Names

Have you ever wondered where the brands you stock got their names? The origin of most names bears a meaningful story. Some names have become so familiar to us that we’ve forgotten that they’re invented words–or that they...

The beauty retail industry is in the midst of a continual metamorphosis that took root a few years ago. More interactive merchandising and buying practices, often taking the form of pop-ups, have shaken things up to...

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