Articles

More and more beauty consumers are seeking products that do not use animal derivatives or animal testing. Twenty years ago, these conscious consumers didn’t have much to choose from. Today, you can give them vegan beauty...

Jeff Shardell, founder and president of Humble Brands–a natural personal care product company featuring deodorants made with just four to five recognizable, organic, non-GMO ingredients–is on a mission to educate...

Annie Jackson, cofounder and chief operating officer of San Francisco-based Credo Beauty, slipped into the world of beauty quite by accident: As a 19-year-old seeking a job to save for college tuition, she landed a...

If you have not heard already, J-beauty is most definitely on the rise. Otherwise known as Japanese beauty, Japan has actually been influencing the U.S. beauty industry for decades with longstanding brands like Shiseido,...

Millennial and Gen Z consumers differ from the clients of yesteryear because they are constantly inundated with options. They have become more aware of specific products and brands compared to Gen Xers and boomers, who...

Born and raised in Bangalore, India, Priyanka Swamy aspired to be a beauty entrepreneur who empowers women across the globe. She achieved this goal by
cofounding the hair extension and wig company Perfect Locks with...