Beauty Store Business magazine - December, 2019

Articles

It's official; DNA kits have infiltrated the beauty industry. And while it may sound sci-fi, DNA testing is actually very simple and practical. As with ancestry tests, the user collects a sample of saliva or hair and...

Even though recent closures of iconic chain stores such as Toys R Us and Sears stoke fears of a total retail apocalypse, the truth is that consumers will still be shopping brick-and-mortar stores for gifts this holiday...

Jin Choi, president of hair tool manufacturer Izutech, embodies the American Dream. His journey started 31 years ago, when his parents brought him to the United States from Korea as a 10-year-old child. "It was a really...

It seems like every week another celebrity launches his or her own cosmetics line–especially on the heels of successes like Rihanna’s...

Beauty influencers, the makeup mavens of the social media space, are forever changing the way brands reach consumers and deliver content, and they’re doing it one YouTube tutorial and smoky-eye demo at a time. Market...

Antiaging. What does it mean? Many argue that we should banish the term altogether. Yet, the word is still often used in marketing, and consumers are drawn to skincare products meant for achieving more youthful-looking...