Articles

Eric Horn’s involvement with the Professional Beauty Association (PBA) began so long ago that the organization wasn’t even formed yet. Now, nearly 23 years later, he serves a dual role: associate executive director of...

From greeting a customer by name–which science shows lights up a different cortex of the brain than hearing the sound of any other word–to presenting products tailor-made to his or her specific taste, it’s hard to...

The business of bringing a beauty product to market is full of excitement, from branding, product development and marketing to surveying retail options, generating consumer interest and making the sale. And then, there’s...

Renegotiating a commercial lease can be daunting. At best, the whole process can feel like a necessary evil that you can’t wait to move on from. However, when you cruise through your lease renewal without considering all...

It’s easy to get caught up in the hustle and bustle of life and forget to do part of your morning routine–such as shaving. Leila Kashani Manshoory, the CEO and founder of Sphynx, recognized that she wasn’t the only woman...

When customers come to you for their beauty essentials, they take it for granted that the products you provide will perform as they are supposed to, without any adverse side effects–no one thinks purchasing an eyeliner is...