Beauty Store Business magazine - January, 2020

Anne Marie Kollias Promoted to Wahl Professional's U.S. Director of Sales & Marketing

On March 29, Anne Marie Kollias was promoted to U.S. director of sales and marketing for Wahl Professional. Kollias had been serving as national sales manager for Wahl Professional since joining the company in 2015. She will continue to all domestic sales accounts and add day-to-day operations, marketing and product coordination responsibilities to her role.
“I am so proud to be part of this team and this journey. Sales are the fuel that provides resources for Wahl’s continuous research, innovation and growth. And marketing is Wahl’s opportunity to make connections with our customers and the professional beauty industry with many touchpoints that allow us to tell our story and build relationships. I’ve learned, no matter what category of this industry you work in, our business is a relationship-driven business from end to end. From manufacturer to distributor, distributor to salon, salon owner/manage to beauty professional and beauty professional to customer, we’re all in the people business," said Kollias.

“Anne Marie has been instrumental in growing our professional division within the U.S. As a result, it’s a natural fit for her to expand her role and we’re so pleased she’s accepted this challenge,” said Lance Wahl, global vice president of Wahl's professional products division.

Looking ahead, Kollias added, “We feel a strong sense of responsibility to continue laying the foundation for the next generations. We will continue to work with barbers and stylists, distributors, professional beauty stores, field sales teams and our talented Wahl Education and Artistic Team (W.E.A.T.) members to develop the industry’s best tools.” Interestingly, Kollias will also focus on strengthening the connection between professional tools and fashion. “Most people don’t realize that the evolution and innovation of clippers, trimmers and finishing tools has greatly influenced hairstyle and fashion trends. We will continue to bring a fashion focus to the professional teams’ marketing and education efforts," she explained.

Previously, Kollias held leadership roles at Me Spa and Coldwater Creek.

Beauty Store Business
features Anne Marie Kollias and the Wahl Clipper Corporation, celebrating its 100th year, on its April cover. You can catch the full story here:

Photo courtesy of Wahl Professional.