Beauty Store Business - February, 20019

Andis Announces 2018 Fabulous Fades Competition Winners

During last weekend's America's Beauty Show (April 28 through April 30) in Chicago, Illinois, Andis took the CosmoProf Center Stage to host the second annual Fabulous Fades Competition. Using exclusively Andis tools, men’s grooming contestants competed for their chance to win a share of $1,200 in cash prizes.

Licensed barbers from across the country were tasked with creating cutting-edge looks within 30 minutes on a live model removing at least 1⁄2 inch of hair. Judged on their technique, originality, style and tool usage by Andis global education manager, Jessica Zeinstra, and Andis Educators–Whitney Vermeer and Scott Ramos–contestants brought their "A" game.

The top three winners include Nasee Yehuda, Jessie Gil and Anthony Chester Jr.

In first place, Nasee Yehuda, from Madison Street Barbers in Chicago, took a freestyle approach to create a funky style with a classic fade to achieve the top spot and received a $500 cash card. Second-place winner, Jessie Gil from Skull & Thrones Hair Society in Addison, Illinois, and third-place winner, Anthony Chester Jr. from BJ’s Barbershop in Gary, Indiana, received a $400 cash card, and a $300 cash card, respectively. All contestants took home an Andis tools package valued at over $150, which included some of the brand’s top tools and accessories.

“We were very honored to have some of the nation’s best talent join us on stage at the second annual Fabulous Fades Competition to showcase outstanding techniques and the art of men’s grooming,” said Jessica Zeinstra, global education manager at Andis. “It was amazing to see such creative use of Andis tools in a variety of different ways to take each style to the next level.”

Andis will host its next men’s grooming competitions at Premiere Orlando on June 2-4, 2018.