Anastasia Beverly Hills Celebrates 20 Years

Anastasia Beverly Hills is celebrating 20 years in beauty. The brand, which opened its salon doors in Beverly Hills in 1997, has become one of the most iconic brands in beauty. The trailblazer launched its first product line in 2000, bringing a new focus to the beauty space: brows. It further upended the beauty market when founder and CEO Anastasia Soare decided to focus its marketing attention on social media influencers. This decision helped catapult the brand to household-name status. Since then, the prestige beauty brand has gone on to win numerous awards, create a cult following that swears by Soare’s Golden Ratio Brow shaping technique and sell its ever-growing product options in more than 25 countries.

"I'm so proud to see the evolution of the brand from its conception 20 years ago with the opening of our Beverly Hills salon," said Soare. "For two decades, we've made it our mission to educate and inspire customers with quality makeup products and our brow-shaping technique. The global reach we have achieved speaks to the unprecedented loyalty of our fans, and I couldn't be more grateful."

To honor its milestone, Anastasia Beverly Hills is offering customers 20 percent off all brow products and the opportunity to win a limited-edition gift set, “20 Years of Beautiful Brows,” valued at $1,000 and featuring 72 key products.

[Image courtesy of Anastasia Beverly Hills]