Beauty Store Business magazine - January, 2020

American International Industries Acquires Hollywood Fashion Secrets Brand

American International Industries announced Aug. 27 the acquisition of the Hollywood Fashion Secrets brand. Terms and details of the deal by the privately held, multiple-brands pro- and mass-beauty supplier weren't provided.

“We are very proud of our new acquisition and its place in the beauty and style essentials category," said Zvi Ryzman, A.I.I. president. "The great brand name and heritage combined with our wide distribution channels will assure a long future for A.I.I. and Hollywood Fashion Secrets. There are many items that nicely complement our current beauty offerings and others that will expand A.I.I. into the fashion category and beyond.”

The deal allows A.I.I. to expand into the world of fashion and beauty accessories.

HFS products include the widely recognized Hollywood Fashion Tape (double-stick tape strips), foot comfort-care products, beauty solutions and more.

According to the brand's PR for the summer in early June, HFS products are available at ULTA Beauty; Old Navy; Bed Bath and Beyond; Jo-Ann Fabrics and Crafts; and Duane Reade; among other retailers. In that press release, the brand promoted its Hollywood Fashion Tape, Silicone CoverUps (reusable nipple concealers) and Bra Converting Clips—all smart Style Essentials, defined as "a collection of genius products that help women expertly lift, hide, secure, tuck, tighten and hem." They're marketed as helping "women dress with confidence and look perfectly put together for the season."

Style icon, fashion reality-TV pioneer and TV host Stacy London (pictured) has been the "Brand Ambassadress" for HFS, which is headquartered in Minneapolis and was co-founded by Jane Dailey and Marni Bumsted, according to the brand's website. A.I.I. is based in Los Angeles.

Here's a link to a Hollywood Fashion Tape YouTube video with London, which was released by HFS in April.

See all HFS products at its website, which it also sells off of. Other retailers are listed there too.

[Image courtesy of Hollywood Fashion Secrets/Business Wire]